Articles liés à Launching Innovation: South African Outlook

Launching Innovation: South African Outlook - Couverture souple

Dayan, Oren

 
9783844396737: Launching Innovation: South African Outlook
Couverture souple
ISBN 10 : 384439673X ISBN 13 : 9783844396737
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

Sub-Saharan countries are increasingly challenged to introduce high-technology into all their productive processes, as their economic growth and competitiveness depend on this. In this regard, Mr Thabo Mbeki, previous president of South Africa, remarked as follows: “The continuing growth of the global information society, will have profound implications for African countries. Some fear that it will only accelerate the marginalisation of Africa, as the pace of growth accelerates even more and the gap between those who are linked up and those who are not grows larger. Africa's main disadvantage is a function of its underdevelopment in general”. Internationally, Israel is ranked fourth, which South Africa is ranked forty-six among the world’s forty-six leading high-technology hubs. This book seeks to make a contribution to the successful introduction of high-technology products into the South Africa market, by investigating the most effective marketing strategies used by high-technology firms.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Sub-Saharan countries are increasingly challenged to introduce high-technology into all their productive processes, as their economic growth and competitiveness depend on this. In this regard, Mr Thabo Mbeki, previous president of South Africa, remarked as follows: “The continuing growth of the global information society, will have profound implications for African countries. Some fear that it will only accelerate the marginalisation of Africa, as the pace of growth accelerates even more and the gap between those who are linked up and those who are not grows larger. Africa's main disadvantage is a function of its underdevelopment in general”. Internationally, Israel is ranked fourth, which South Africa is ranked forty-six among the world’s forty-six leading high-technology hubs. This book seeks to make a contribution to the successful introduction of high-technology products into the South Africa market, by investigating the most effective marketing strategies used by high-technology firms.

Biographie de l'auteur

Oren Dayan (PhD) is the Head of Marketing Division at University of the Witwatersrand in Johannesburg. He arrived to South Africa from Israel in 2009, where he held positions of major responsibility in business as Marketing Director. Dr. Dayan is an expert in the fields: Online Marketing, Brand Management and Strategic Marketing.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
384439673X
ISBN 13 
9783844396737
Reliure
Broché
Nombre de pages
364
Coordonnées du fabricant
non disponible
Personne responsable
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