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The positive branding of Islam: A Case Study of Islamic countries their Public Diplomacy Efforts and Effectiveness - Couverture souple

Alihusain-del Castilho, Angelic

 
9783845409979: The positive branding of Islam: A Case Study of Islamic countries their Public Diplomacy Efforts and Effectiveness
Couverture souple
ISBN 10 : 3845409975 ISBN 13 : 9783845409979
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

The events of 09/11 resulted in a tremendous blow to the image of Islam and Islamic countries. Right-wing politicians (ab)use this negative image to strengthen support for their anti-immigrant policies and hate against Islam. This book examines attempts made by Islamic countries to improve the image of Islam using Public Diplomacy (PD). An analysis and comparison is done of and between the foreign policy and (PD) diplomatic efforts of Jordan, Saudi Arabia, Senegal and Malaysia, focused on the impact on the existing image in the West. Even though quality PD improves the image of Islam, success and impact of current efforts is hampered by domestic and international circumstances.The study highlights an important, alternative (pioneering) role for PD in improving the image of Islam, assisting in bringing about deeper understanding and tolerance on a global level. PD has so far, only been associated with country, places and products. Islam is none of these; it is the world’s second largest religion. This book should be useful to students and professionals in the field of diplomacy or international relations, or anyone else interested in improved relations between the West and Islam.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The events of 09/11 resulted in a tremendous blow to the image of Islam and Islamic countries. Right-wing politicians (ab)use this negative image to strengthen support for their anti-immigrant policies and hate against Islam. This book examines attempts made by Islamic countries to improve the image of Islam using Public Diplomacy (PD). An analysis and comparison is done of and between the foreign policy and (PD) diplomatic efforts of Jordan, Saudi Arabia, Senegal and Malaysia, focused on the impact on the existing image in the West. Even though quality PD improves the image of Islam, success and impact of current efforts is hampered by domestic and international circumstances.The study highlights an important, alternative (pioneering) role for PD in improving the image of Islam, assisting in bringing about deeper understanding and tolerance on a global level. PD has so far, only been associated with country, places and products. Islam is none of these; it is the world’s second largest religion. This book should be useful to students and professionals in the field of diplomacy or international relations, or anyone else interested in improved relations between the West and Islam.

Biographie de l'auteur

Born in 1967 in Paramaribo, Angelic graduated in 1997 as an agricultural engineer; experienced in various leadership positions, she was appointed ambassador to Indonesia in 2006. She holds an MA in Contemporary Diplomacy from the Univ.of Malta. Currently she is Policy advisor at the ministry of Foreign Affairs. She is married to Rudie Alihusain.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3845409975
ISBN 13 
9783845409979
Reliure
Broché
Nombre de pages
84
Coordonnées du fabricant
non disponible
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