Consumer Behavior Towards Wine: Study of Consumer Behavior Towards Sula Vineyards and it's Comparative Brands With Special Reference to the Nashik - Couverture souple

Pardeshi, Vaibhav

 
9783845414546: Consumer Behavior Towards Wine: Study of Consumer Behavior Towards Sula Vineyards and it's Comparative Brands With Special Reference to the Nashik
Couverture souple
ISBN 10 : 3845414545 ISBN 13 : 9783845414546
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

This book underlines various aspects and activities such as study consumer behavior towards Sula Vineyards products, study its awareness among people, the market position of Sula wines in Nasik city. It also examines the consumer’s opinion & preference towards Wine of Sula vineyard across Nasik city by gathering information from various Consumers and retailers (Hotel, Restaurant and Bar, Wine shops) spread across the city. It analyzes the strength and weaknesses of Sula wines in terms of wine marketing and finds out the problems in the implementation of a consumer behavior and satisfaction with Sula’s competitor. This project studies and to helps in developing new marketing plans and strategies for wine products of Sula Vineyards consumer.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book underlines various aspects and activities such as study consumer behavior towards Sula Vineyards products, study its awareness among people, the market position of Sula wines in Nasik city. It also examines the consumer’s opinion & preference towards Wine of Sula vineyard across Nasik city by gathering information from various Consumers and retailers (Hotel, Restaurant and Bar, Wine shops) spread across the city. It analyzes the strength and weaknesses of Sula wines in terms of wine marketing and finds out the problems in the implementation of a consumer behavior and satisfaction with Sula’s competitor. This project studies and to helps in developing new marketing plans and strategies for wine products of Sula Vineyards consumer.

Biographie de l'auteur

Vaibhav Pardeshi Is M.B.A.- Marketing Student Of Pune University, From MIT MAE Collage Pune Also completed B.Sc. in Hospitality Studies in 2010

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3845414545
ISBN 13 
9783845414546
Reliure
Broché
Nombre de pages
88
Coordonnées du fabricant
non disponible
Personne responsable
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