GRAM BIMA "Rural Insurance" - Couverture souple

Bandyopadhyay, Arnab

 
9783845419213: GRAM BIMA "Rural Insurance"
Couverture souple
ISBN 10 : 3845419210 ISBN 13 : 9783845419213
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

Project Gram Bima elaborates on the present state of affairs of the Insurance Sector. The market scenario in the hinterlands are actually wooing brands and big companies to venture in to their territory. From a writeup of Pradip Kashyap, CEO of OrgMart, it was evident that it was the rural markets that saved India in the time of Recession. Eminent Professor Dr. C.K.Prahlad also indicated the importance of Marketing at the bottom of the Pyramid through his book "Fortune at the bottom of the Pyramid". This work is a primary research to support the fact that the rural markets can no longer be ignored.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Project Gram Bima elaborates on the present state of affairs of the Insurance Sector. The market scenario in the hinterlands are actually wooing brands and big companies to venture in to their territory. From a writeup of Pradip Kashyap, CEO of OrgMart, it was evident that it was the rural markets that saved India in the time of Recession. Eminent Professor Dr. C.K.Prahlad also indicated the importance of Marketing at the bottom of the Pyramid through his book "Fortune at the bottom of the Pyramid". This work is a primary research to support the fact that the rural markets can no longer be ignored.

Biographie de l'auteur

A consultant come entrepreneur in the field of Education.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3845419210
ISBN 13 
9783845419213
Reliure
Broché
Nombre de pages
60
Coordonnées du fabricant
non disponible
Personne responsable
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