Articles liés à Customer Satisfaction: A Case Study of TATA ACE

Customer Satisfaction: A Case Study of TATA ACE - Couverture souple

Azad, Md. Abul Kalam; Ashraf, Md. Waleed

 
9783845439563: Customer Satisfaction: A Case Study of TATA ACE
Couverture souple
ISBN 10 : 3845439564 ISBN 13 : 9783845439563
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

Determining Customer Satisfaction has been a paradox since long. This book is an effort to explore the determinants of customer satisfaction for automobile industry using sample from Bangladesh. Results have shown a significant positive relationship of Product Dimensions and Service Dimensions with overall customer satisfaction for TATA ACE, one of the most selling vehicles of the country. A strong recommendation in favor of After Sales Service has also given in this book.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Determining Customer Satisfaction has been a paradox since long. This book is an effort to explore the determinants of customer satisfaction for automobile industry using sample from Bangladesh. Results have shown a significant positive relationship of Product Dimensions and Service Dimensions with overall customer satisfaction for TATA ACE, one of the most selling vehicles of the country. A strong recommendation in favor of After Sales Service has also given in this book.

Biographie de l'auteur

Md. Abul Kalam Azad has been working as an Assistant Professor of Finance at International Islamic University Chittagong, Bangladesh. He also served at University of Bedfordshire, United Kingdom as an Adjunct Faculty. He obtained his MSc from University of Bedfordshire, UK.He has been performing as an Editor of Bangladesh Business Review.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3845439564
ISBN 13 
9783845439563
Reliure
Broché
Nombre de pages
80
Coordonnées du fabricant
non disponible
Personne responsable
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