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Synopsis
Advertising is at the heart of any business success. Successful advertising is all about building a connection between a brand and its consumers. The primary mission of advertisers is to reach prospective customers and influence their awareness, attitudes and buying behavior. This book expounds on the principles and practices of advertising in a modern society. It also expounds on the rudiments of advertising as well as the contemporary trends and strategies in the advertising industry. This book will be advantageous to brand communication and integrated marketing communication students and experts.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
Advertising is at the heart of any business success. Successful advertising is all about building a connection between a brand and its consumers. The primary mission of advertisers is to reach prospective customers and influence their awareness, attitudes and buying behavior. This book expounds on the principles and practices of advertising in a modern society. It also expounds on the rudiments of advertising as well as the contemporary trends and strategies in the advertising industry. This book will be advantageous to brand communication and integrated marketing communication students and experts.
Biographie de l'auteur
Nelson Okorie is a lecturer in the Department of Mass Communication, Covenant University. He has his first degree in Public Relations and Advertising (Bsc.), and a second degree in Mass Communication (Msc). Currently, he is working on his PhD thesis, which is focused on breast cancer awareness campaign in South West, Nigeria.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Principles of Advertising
Edité par
LAP LAMBERT Academic Publishing Sep 2011, 2011
ISBN 10 : 3845471638
ISBN 13 : 9783845471631
Neuf
Taschenbuch
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Advertising is at the heart of any business success. Successful advertising is all about building a connection between a brand and its consumers. The primary mission of advertisers is to reach prospective customers and influence their awareness, attitudes and buying behavior. This book expounds on the principles and practices of advertising in a modern society. It also expounds on the rudiments of advertising as well as the contemporary trends and strategies in the advertising industry. This book will be advantageous to brand communication and integrated marketing communication students and experts. 136 pp. Englisch. N° de réf. du vendeur 9783845471631
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The Principles of Advertising
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3845471638
ISBN 13 : 9783845471631
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Okorie NelsonNelson Okorie is a lecturer in the Department of Mass Communication, Covenant University. He has his first degree in Public Relations and Advertising (Bsc.), and a second degree in Mass Communication (Msc). Currently, he. N° de réf. du vendeur 5483972
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The Principles of Advertising
Edité par
LAP LAMBERT Academic Publishing Sep 2011, 2011
ISBN 10 : 3845471638
ISBN 13 : 9783845471631
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Advertising is at the heart of any business success. Successful advertising is all about building a connection between a brand and its consumers. The primary mission of advertisers is to reach prospective customers and influence their awareness, attitudes and buying behavior. This book expounds on the principles and practices of advertising in a modern society. It also expounds on the rudiments of advertising as well as the contemporary trends and strategies in the advertising industry. This book will be advantageous to brand communication and integrated marketing communication students and experts.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 136 pp. Englisch. N° de réf. du vendeur 9783845471631
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The Principles of Advertising : concepts and trends in advertising
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3845471638
ISBN 13 : 9783845471631
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Advertising is at the heart of any business success. Successful advertising is all about building a connection between a brand and its consumers. The primary mission of advertisers is to reach prospective customers and influence their awareness, attitudes and buying behavior. This book expounds on the principles and practices of advertising in a modern society. It also expounds on the rudiments of advertising as well as the contemporary trends and strategies in the advertising industry. This book will be advantageous to brand communication and integrated marketing communication students and experts. N° de réf. du vendeur 9783845471631
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The Principles of Advertising | concepts and trends in advertising
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3845471638
ISBN 13 : 9783845471631
Neuf
Taschenbuch
Vendeur : preigu, Osnabrück, Allemagne
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Taschenbuch. Etat : Neu. The Principles of Advertising | concepts and trends in advertising | Nelson Okorie | Taschenbuch | 136 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783845471631 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. N° de réf. du vendeur 106792835
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The Principles of Advertising: concepts and trends in advertising
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3845471638
ISBN 13 : 9783845471631
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Paperback. Etat : Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book. N° de réf. du vendeur ERICA79638454716386
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