Articles liés à Cultural Destinations' Online Communication and...

Cultural Destinations' Online Communication and Promotion: Discovering Official and Unofficial Online Sources Peculiarities of Cultural Destinations Promotion - Couverture souple

Inversini, Alessandro

 
9783845471778: Cultural Destinations' Online Communication and Promotion: Discovering Official and Unofficial Online Sources Peculiarities of Cultural Destinations Promotion
Couverture souple
ISBN 10 : 3845471778 ISBN 13 : 9783845471778
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

Destinations websites and particularly cultural destinations’ websites have their own communication strategies: they act as hubs with respect to destinations’ stakeholders (e.g. cultural attractions but also accommodations, associations, etc). The objective of this research is to study the peculiarity of this specific online communication domain. Results show that there are differences between cultural destinations’ and leisure destinations’ online communication, and that online information competitors (mostly unofficial websites) are spreading on the internet the same contents as destinations’ websites, but they are marketing the destination in an emotional way.

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Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3845471778
ISBN 13 
9783845471778
Reliure
Broché
Nombre de pages
148
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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info@krega-onlinehandel.de

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