The Competitive Advantages In Private Higher Education: A Case in Malaysia - Couverture souple

Chelliah, Shankar; Kanapathy, Sonia Nanthenny; Munusamy, Jayaraman

 
9783845474595: The Competitive Advantages In Private Higher Education: A Case in Malaysia
Couverture souple
ISBN 10 : 3845474599 ISBN 13 : 9783845474595
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

This study attempts to examine the relationship between service quality and students’ satisfaction and determining the competitive advantage dimensions that contribute most to the students’ satisfaction in a private higher education institution in Malaysia. To determine the relationship between service quality and students’ satisfaction, Michael Porter’s theory of competitive advantage was used to analyse the research questions. Through this method, the service quality was examined through three generic strategies of the competitive advantage theory, such as cost leadership, differentiation and focus. The study reveals that there were correlations between service quality and students’ satisfaction. The students were satisfied with the environment and service differentiation strategy used by the institution to enhance its service quality.

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Présentation de l'éditeur

This study attempts to examine the relationship between service quality and students’ satisfaction and determining the competitive advantage dimensions that contribute most to the students’ satisfaction in a private higher education institution in Malaysia. To determine the relationship between service quality and students’ satisfaction, Michael Porter’s theory of competitive advantage was used to analyse the research questions. Through this method, the service quality was examined through three generic strategies of the competitive advantage theory, such as cost leadership, differentiation and focus. The study reveals that there were correlations between service quality and students’ satisfaction. The students were satisfied with the environment and service differentiation strategy used by the institution to enhance its service quality.

Biographie de l'auteur

Dr.Shankar Chelliah is currently affiliates with Universiti Sains Malaysia (USM), based in Penang, Malaysia. His current research interests includes: (a) internationalization – medical tourism, strategies in international trade, born global firms etc and (b) green management as competitive capabilities in organizations.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3845474599
ISBN 13 
9783845474595
Reliure
Broché
Nombre de pages
92
Coordonnées du fabricant
non disponible
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