Banking Behavior of Islamic Bank Customers: A Study on Islamic Banks' Products and Services - Couverture souple

Ilyas, Noor Ul Ain

 
9783846500774: Banking Behavior of Islamic Bank Customers: A Study on Islamic Banks' Products and Services
Couverture souple
ISBN 10 : 3846500771 ISBN 13 : 9783846500774
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

The Term Islamic Banking is now not remained new in Pakistan. Islamic Banking has gained much recognition in Pakistan Financial Market. The conventional banking sector is the major competitor of Islamic banking. Higher competition demands Islamic banks to be more customers oriented and show superiority in their products and service. In order to acquire major market share, Islamic banks must consider their customers approach, satisfaction and awareness level towards it. Among issues covered in the study were customer’s understandings of Islamic banking in Pakistan and also the awareness, usage and satisfaction level with various Islamic banking products. It further analyzes the bank selection criteria of customers and service quality of bank. The study reveals that there is significant relationship between customers’ awareness of Islamic bank products/services and their education level and also there is relationship between customers’ satisfaction with various products/service and their length of relationship with bank.

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Présentation de l'éditeur

The Term Islamic Banking is now not remained new in Pakistan. Islamic Banking has gained much recognition in Pakistan Financial Market. The conventional banking sector is the major competitor of Islamic banking. Higher competition demands Islamic banks to be more customers oriented and show superiority in their products and service. In order to acquire major market share, Islamic banks must consider their customers approach, satisfaction and awareness level towards it. Among issues covered in the study were customer’s understandings of Islamic banking in Pakistan and also the awareness, usage and satisfaction level with various Islamic banking products. It further analyzes the bank selection criteria of customers and service quality of bank. The study reveals that there is significant relationship between customers’ awareness of Islamic bank products/services and their education level and also there is relationship between customers’ satisfaction with various products/service and their length of relationship with bank.

Biographie de l'auteur

Noor Ul Ain, M.Com (18years): Studied Business Finance at Hailey College of Commerce, University of The Punjab, Lahore

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3846500771
ISBN 13 
9783846500774
Reliure
Broché
Nombre de pages
108
Coordonnées du fabricant
non disponible
Personne responsable
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