Measuring Channel Satisfaction: In Pharmaceutical & Consumer Goods Industry in India - Couverture souple

Sahoo, Umakanta

 
9783846504796: Measuring Channel Satisfaction: In Pharmaceutical & Consumer Goods Industry in India
Couverture souple
ISBN 10 : 3846504793 ISBN 13 : 9783846504796
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

Effective channel management needs lot of planning, monitoring and controlling activities so that goods are distributed at the minimum possible cost, with right quality and minimum transit time with least or possibly no damage to the product, packaging, labeling for onward supply to the end-users. The management of channel parametres is conceived to be service related and efficient handling of these parameters enhances the channel satisfaction. The book identifies a long chain of intermediaries involved in the entire channel of the pharmaceutical and consumer goods industry, who operate under certain motives. In order to satisfy and meet the objectivity of sustenance at each level of these channel members, the book focuses on key parametres associated with distribution of products in the channels and attempts to draw an analogy to understand the satisfaction / dissatisfaction indices across the industries. The book also attempts to catch up with the market dynamics and to come up with a Dealer Satisfaction Index Matrix for the pharmaceutical and consumer goods industry.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Effective channel management needs lot of planning, monitoring and controlling activities so that goods are distributed at the minimum possible cost, with right quality and minimum transit time with least or possibly no damage to the product, packaging, labeling for onward supply to the end-users. The management of channel parametres is conceived to be service related and efficient handling of these parameters enhances the channel satisfaction. The book identifies a long chain of intermediaries involved in the entire channel of the pharmaceutical and consumer goods industry, who operate under certain motives. In order to satisfy and meet the objectivity of sustenance at each level of these channel members, the book focuses on key parametres associated with distribution of products in the channels and attempts to draw an analogy to understand the satisfaction / dissatisfaction indices across the industries. The book also attempts to catch up with the market dynamics and to come up with a Dealer Satisfaction Index Matrix for the pharmaceutical and consumer goods industry.

Biographie de l'auteur

MD (India) and Executive Director, Asia Pacific for Chiltern, is a Bioscience graduate with MBA and PhD. He has 20 years of experience in the pharmaceutical industry. He is awarded a Diploma in Management and Marketing by Kriger Research Institute, Canada. He is a frequent speaker at industry conferences and has authored many books and periodicals.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3846504793
ISBN 13 
9783846504796
Reliure
Broché
Nombre de pages
236
Coordonnées du fabricant
non disponible
Personne responsable
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