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Big Idea Patterns of the Advertising Creative Process: A Brainstorming Toolkit for the Discovery and Launch of Sensible, Sensational Campaigns that Resonate - Couverture souple

Lindsay, Cabe

 
9783846506271: Big Idea Patterns of the Advertising Creative Process: A Brainstorming Toolkit for the Discovery and Launch of Sensible, Sensational Campaigns that Resonate
Couverture souple
ISBN 10 : 3846506273 ISBN 13 : 9783846506271
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

This brainstorming toolkit is a guide for ideation (idea formulation), enabling readers to generate valuable marketing campaigns that are on-target and original. With this book, self-sufficient marketers can support themselves in launching big ideas, instead of relying on ad agencies to do their thinking for them. Herein, marketers will find a collection of the world’s most advanced techniques, resources, and activities that stimulate movement of the conscious and subconscious mind. For example, a formal, 7-step formal brainstorming technique invites confident movement through the fog of a campaign by improvising, collaborating, and refining ideas. Imagine a sun with the ability to concentrate its complete attention into one mighty ray of light, as opposed to diluting its energy by shining in all directions. Likewise, with this toolkit, marketers learn to focus their energy for increased potency, for improved focus, and for bright results.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This brainstorming toolkit is a guide for ideation (idea formulation), enabling readers to generate valuable marketing campaigns that are on-target and original. With this book, self-sufficient marketers can support themselves in launching big ideas, instead of relying on ad agencies to do their thinking for them. Herein, marketers will find a collection of the world’s most advanced techniques, resources, and activities that stimulate movement of the conscious and subconscious mind. For example, a formal, 7-step formal brainstorming technique invites confident movement through the fog of a campaign by improvising, collaborating, and refining ideas. Imagine a sun with the ability to concentrate its complete attention into one mighty ray of light, as opposed to diluting its energy by shining in all directions. Likewise, with this toolkit, marketers learn to focus their energy for increased potency, for improved focus, and for bright results.

Biographie de l'auteur

Cabe Lindsay is the founder of a design and innovation consulting firm named Ahstin™, formerly Optimistic Realism®. He has an 11-year background in advertising, with 5 years in a manager's role. He received the degree of Master of Arts from The University of Texas in 2011. As of Fall 2011, he lives in Austin, Texas, U.S., with his fiancée and son.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3846506273
ISBN 13 
9783846506271
Reliure
Broché
Nombre de pages
116
Coordonnées du fabricant
non disponible
Personne responsable
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