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Synopsis
In today's dynamic global environment, understanding how travelers acquire information is important for marketing management decisions and designing effective marketing communication campaigns and service delivery. Understanding the information search behavior of key current and prospective markets can help destination managers and marketers develop target-marketing communications more effectively, because information search represents the primary stage in which marketing can provide information and influence travelers' decisions. Application of basic market segmentation techniques, using travelers' information source utilization patterns as either a segmentation base or descriptor, enable focused positioning and media selection. Certainly, understanding external information source utilization can help marketers effectively tailor the promotional mix.
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- ÉditeurLAP LAMBERT Academic Publishing
- Date d'édition2011
- ISBN 10 3846507148
- ISBN 13 9783846507148
- ReliureBroché
- Langueanglais
- Nombre de pages180
- Coordonnées du fabricantnon disponible
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Modeling Tourist Information Search Behavior
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3846507148
ISBN 13 : 9783846507148
Neuf
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Vendeur : moluna, Greven, Allemagne
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Gursoy DoganDr. Dogan Gursoy is the Taco Bell Distinguished Professor in the School of Hospitality Business Management at Washington State University and the editor of Journal of Hospitality Marketing & Management. His area of resear. N° de réf. du vendeur 5495387
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Modeling Tourist Information Search Behavior : A Structural Modeling Approach
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3846507148
ISBN 13 : 9783846507148
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In today's dynamic global environment, understanding how travelers acquire information is important for marketing management decisions and designing effective marketing communication campaigns and service delivery. Understanding the information search behavior of key current and prospective markets can help destination managers and marketers develop target-marketing communications more effectively, because information search represents the primary stage in which marketing can provide information and influence travelers' decisions. Application of basic market segmentation techniques, using travelers' information source utilization patterns as either a segmentation base or descriptor, enable focused positioning and media selection. Certainly, understanding external information source utilization can help marketers effectively tailor the promotional mix. N° de réf. du vendeur 9783846507148
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Modeling Tourist Information Search Behavior
Edité par
LAP LAMBERT Academic Publishing Sep 2011, 2011
ISBN 10 : 3846507148
ISBN 13 : 9783846507148
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In today's dynamic global environment, understanding how travelers acquire information is important for marketing management decisions and designing effective marketing communication campaigns and service delivery. Understanding the information search behavior of key current and prospective markets can help destination managers and marketers develop target-marketing communications more effectively, because information search represents the primary stage in which marketing can provide information and influence travelers' decisions. Application of basic market segmentation techniques, using travelers' information source utilization patterns as either a segmentation base or descriptor, enable focused positioning and media selection. Certainly, understanding external information source utilization can help marketers effectively tailor the promotional mix. 180 pp. Englisch. N° de réf. du vendeur 9783846507148
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Modeling Tourist Information Search Behavior
Edité par
LAP LAMBERT Academic Publishing Sep 2011, 2011
ISBN 10 : 3846507148
ISBN 13 : 9783846507148
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
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Taschenbuch. Etat : Neu. Neuware -In today's dynamic global environment, understanding how travelers acquire information is important for marketing management decisions and designing effective marketing communication campaigns and service delivery. Understanding the information search behavior of key current and prospective markets can help destination managers and marketers develop target-marketing communications more effectively, because information search represents the primary stage in which marketing can provide information and influence travelers' decisions. Application of basic market segmentation techniques, using travelers' information source utilization patterns as either a segmentation base or descriptor, enable focused positioning and media selection. Certainly, understanding external information source utilization can help marketers effectively tailor the promotional mix.Books on Demand GmbH, Überseering 33, 22297 Hamburg 180 pp. Englisch. N° de réf. du vendeur 9783846507148
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Modeling Tourist Information Search Behavior
Edité par
Editorial Academica Espanola, 2011
ISBN 10 : 3846507148
ISBN 13 : 9783846507148
Neuf
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Vendeur : Books Puddle, New York, NY, Etats-Unis
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Etat : New. pp. 180. N° de réf. du vendeur 2698305061
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Modeling Tourist Information Search Behavior
Edité par
Editorial Academica Espanola, 2011
ISBN 10 : 3846507148
ISBN 13 : 9783846507148
Neuf
Couverture souple
Vendeur : Majestic Books, Hounslow, Royaume-Uni
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Etat : New. Print on Demand pp. 180 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam. N° de réf. du vendeur 95140858
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Modeling Tourist Information Search Behavior
Edité par
Editorial Academica Espanola, 2011
ISBN 10 : 3846507148
ISBN 13 : 9783846507148
Neuf
Couverture souple
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
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Etat : New. PRINT ON DEMAND pp. 180. N° de réf. du vendeur 1898305071
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Modeling Tourist Information Search Behavior: A Structural Modeling Approach
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3846507148
ISBN 13 : 9783846507148
Ancien ou d'occasion
Paperback
Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
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Paperback. Etat : Like New. Like New. book. N° de réf. du vendeur ERICA79638465071486
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