Articles liés à Training Global Players: A Critical Discourse Analysis...

Training Global Players: A Critical Discourse Analysis of the Field of Intercultural Business Communication - Couverture souple

Zotzmann, Karin

 
9783846508541: Training Global Players: A Critical Discourse Analysis of the Field of Intercultural Business Communication
Couverture souple
ISBN 10 : 3846508543 ISBN 13 : 9783846508541
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

This investigation analyzes critically the conceptual base and educational goals of a new interdisciplinary academic field of enquiry, Intercultural Business Communication, as it is pursued in the context of the Germany higher education system. To this end a corpus of 24 academic articles was analysed from a CDA (Critical Discourse Analysis) perspective. The investigation debates the validity claims made by these authors in respect to globalisation forces and the educational promise of intercultural understanding through intercultural training. In addition to this, it shows how changes in the higher education system, in particular the attempt to offer services for the business world, can impact upon and alter academic genres. The generic hybridity of the corpus will be discussed in relation to the changing understanding of the nature, form and function of academic knowledge production in society.

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Présentation de l'éditeur

This investigation analyzes critically the conceptual base and educational goals of a new interdisciplinary academic field of enquiry, Intercultural Business Communication, as it is pursued in the context of the Germany higher education system. To this end a corpus of 24 academic articles was analysed from a CDA (Critical Discourse Analysis) perspective. The investigation debates the validity claims made by these authors in respect to globalisation forces and the educational promise of intercultural understanding through intercultural training. In addition to this, it shows how changes in the higher education system, in particular the attempt to offer services for the business world, can impact upon and alter academic genres. The generic hybridity of the corpus will be discussed in relation to the changing understanding of the nature, form and function of academic knowledge production in society.

Biographie de l'auteur

Dr. Karin Zotzmann works as a lecturer in Applied Linguistics at the University of Southampton and supervises doctoral students in the field of Education at Walden University (U.S.A.). Previously she worked as a lecturer in Applied Linguistics at different universities in Mexico.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3846508543
ISBN 13 
9783846508541
Reliure
Broché
Nombre de pages
396
Coordonnées du fabricant
non disponible
Personne responsable
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