Articles liés à Customer Relationship Management in Service Sector:...

Customer Relationship Management in Service Sector: Relationship marketing in the insurance sector - Couverture souple

V.C.S.M.R., Pujari

 
9783846516294: Customer Relationship Management in Service Sector: Relationship marketing in the insurance sector
Couverture souple
ISBN 10 : 3846516295 ISBN 13 : 9783846516294
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

Services sector has become important for many economies in the world and very important particularly for India. And the growth of the Indian economy lies in further accelerating the growth of the services sector. Nowadays without CRM there is no marketing department in a company, it has got first preference among the marketing strategies. The present study totally revolves around concept of customer relationship management and how the Insurance industry is moving towards the implementations of CRM strategy in providing uniqueness to the organization to help it build up differentiation from its competitors. Finally the book suggests a model for the development of Customer Relationship Management in different phases/ segments for better services which in turn lead to Customer satisfaction that result to retention of the customer.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Services sector has become important for many economies in the world and very important particularly for India. And the growth of the Indian economy lies in further accelerating the growth of the services sector. Nowadays without CRM there is no marketing department in a company, it has got first preference among the marketing strategies. The present study totally revolves around concept of customer relationship management and how the Insurance industry is moving towards the implementations of CRM strategy in providing uniqueness to the organization to help it build up differentiation from its competitors. Finally the book suggests a model for the development of Customer Relationship Management in different phases/ segments for better services which in turn lead to Customer satisfaction that result to retention of the customer.

Biographie de l'auteur

Dr. Pujari is a successful academician with a vast experience in teaching, industry and administration. His areas of research interest are CRM, Marketing and retailing. He is currently working as the program director of Business Administration in the Middle East.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3846516295
ISBN 13 
9783846516294
Reliure
Broché
Nombre de pages
236
Coordonnées du fabricant
non disponible
Personne responsable
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