The Entry Modes in International Business: A Case Study in Food and Beverages Industry - Couverture souple

Chelliah, Shankar

 
9783846518052: The Entry Modes in International Business: A Case Study in Food and Beverages Industry
Couverture souple
ISBN 10 : 3846518050 ISBN 13 : 9783846518052
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

Food and beverages industry is one of the fastest growing industries in the emerging economy such as Malaysia. This book is trying to understand how the three successful companies are able to reach global market in a progressive internationalization approach. There are various environmental factors which can impact the businesses in an economy no matter in the local or foreign. These environmental factors can be categorized into external and internal environment of the businesses. The internal environment of the company includes the factors which are within the company and under the control of company such as the firm’s current capability and network and manager’s personal goals. On the other hand, the external factors are not under the control of the company and include political conditions, suppliers, competitors of the company, government regulations and rules, customers of the market, the culture of the markets and the living standard of the citizen.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Food and beverages industry is one of the fastest growing industries in the emerging economy such as Malaysia. This book is trying to understand how the three successful companies are able to reach global market in a progressive internationalization approach. There are various environmental factors which can impact the businesses in an economy no matter in the local or foreign. These environmental factors can be categorized into external and internal environment of the businesses. The internal environment of the company includes the factors which are within the company and under the control of company such as the firm’s current capability and network and manager’s personal goals. On the other hand, the external factors are not under the control of the company and include political conditions, suppliers, competitors of the company, government regulations and rules, customers of the market, the culture of the markets and the living standard of the citizen.

Biographie de l'auteur

Dr.Shankar Chelliah is currently affiliates with Universiti Sains Malaysia (USM), based in Penang, Malaysia. His current research interests includes: (a) internationalization of firms– medical tourism, strategies in international trade, born global firms etc and (b) strategic capabilities of firms- competitive advantages, green management etc.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3846518050
ISBN 13 
9783846518052
Reliure
Broché
Nombre de pages
68
Coordonnées du fabricant
non disponible
Personne responsable
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Autres éditions populaires du même titre

9783846528389: Entry Modes in International Business: A Case Study of Trading Industry

Edition présentée

ISBN 10 :  3846528382 ISBN 13 :  9783846528389
Editeur : LAP LAMBERT Academic Publishing, 2011
Couverture souple