Articles liés à Application of Social Networking in Library Services...

Application of Social Networking in Library Services Marketing: Implications of E Word-Of-Mouth - Couverture souple

Siddike, Md. Abul Kalam

 
9783846534250: Application of Social Networking in Library Services Marketing: Implications of E Word-Of-Mouth
Couverture souple
ISBN 10 : 3846534250 ISBN 13 : 9783846534250
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

The main objective of this study is to investigate the use of social networking sites (SNSs) for marketing of academic library services. Specifically the objectives are to: explore the use of SNSs by academic libraries, investigate the perceptions of academic librarians towards marketing of library services through SNSs, and determine the predictors that may influence users’ engagement in the electronic word-of-mouth (eWOM) via SNSs. This study employs the qualitative and quantitative approach. It is conducted sequentially in three phases. First, the priority is to explore the social networking sites (SNSs) used by the academic libraries in Malaysia by means of web analysis of academic library websites and library SNSs pages. The second phase involves structured interviews to investigate the perceptions of academic librarians on the use of SNSs for marketing of academic library services. Finally, the third phase focuses on quantitative method through a survey to determine the predictors that influence user’s engagement in electronic word-of-mouth (eWOM) through SNSs.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The main objective of this study is to investigate the use of social networking sites (SNSs) for marketing of academic library services. Specifically the objectives are to: explore the use of SNSs by academic libraries, investigate the perceptions of academic librarians towards marketing of library services through SNSs, and determine the predictors that may influence users’ engagement in the electronic word-of-mouth (eWOM) via SNSs. This study employs the qualitative and quantitative approach. It is conducted sequentially in three phases. First, the priority is to explore the social networking sites (SNSs) used by the academic libraries in Malaysia by means of web analysis of academic library websites and library SNSs pages. The second phase involves structured interviews to investigate the perceptions of academic librarians on the use of SNSs for marketing of academic library services. Finally, the third phase focuses on quantitative method through a survey to determine the predictors that influence user’s engagement in electronic word-of-mouth (eWOM) through SNSs.

Biographie de l'auteur

Md. Abul Kalam Siddike is currently a research student at the School of Knowledge Science in Japan Advanced Institute of Science and Technology, Japan under Ministry of Education, Culture, Sports, Science and Technology (Monbukagakusho) scholarship. His areas of research interest include Web 2.0 technologies, service innovation, service science.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3846534250
ISBN 13 
9783846534250
Reliure
Broché
Nombre de pages
188
Coordonnées du fabricant
non disponible
Personne responsable
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