A Strategic Communication Approach to Crisis Situations: A Case Study Analysis of Transformative Events at George Mason University and Northern Illinois University - Couverture souple
Synopsis
The great success of George Mason University’s men’s basketball team in the 2006 NCAA tournament and the multiple shootings that occurred at Northern Illinois University in 2008 placed high demands on both institutions. Both situations fit the definition of a crisis and, as result, required leaders of the two universities to initiate appropriate actions. Steps the two took, however, included minimal linkage to their institution’s overall strategic communication plans. To address this issue, a qualitative case study was conducted in which key leaders from both institutions were interviewed about their first-hand experience with the 2006 and 2008 crises, including perspectives on possibly linking the two communication plans.
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A Strategic Communication Approach to Crisis Situations
Edité par
LAP LAMBERT Academic Publishing Nov 2011, 2011
ISBN 10 : 3846536679
ISBN 13 : 9783846536674
Neuf
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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The great success of George Mason University s men s basketball team in the 2006 NCAA tournament and the multiple shootings that occurred at Northern Illinois University in 2008 placed high demands on both institutions. Both situations fit the definition of a crisis and, as result, required leaders of the two universities to initiate appropriate actions. Steps the two took, however, included minimal linkage to their institution s overall strategic communication plans. To address this issue, a qualitative case study was conducted in which key leaders from both institutions were interviewed about their first-hand experience with the 2006 and 2008 crises, including perspectives on possibly linking the two communication plans. 268 pp. Englisch. N° de réf. du vendeur 9783846536674
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A Strategic Communication Approach to Crisis Situations
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3846536679
ISBN 13 : 9783846536674
Neuf
Couverture souple
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Walsch DanielDaniel Walsch has been part of the communication industry for over 40 years, first as a journalist and then as an accredited public relations practitioner. He is press secretary and an adjunct professor of public relatio. N° de réf. du vendeur 5497467
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A Strategic Communication Approach to Crisis Situations: A Case Study Analysis of Transformative Events at George Mason University and Northern Illinois University
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3846536679
ISBN 13 : 9783846536674
Neuf
Couverture souple
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A Strategic Communication Approach to Crisis Situations: A Case Study Analysis of Transformative Events at George Mason University and Northern Illinois University
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3846536679
ISBN 13 : 9783846536674
Neuf
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A Strategic Communication Approach to Crisis Situations: A Case Study Analysis of Transformative Events at George Mason University and Northern Illinois University
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3846536679
ISBN 13 : 9783846536674
Neuf
Couverture souple
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A Strategic Communication Approach to Crisis Situations | A Case Study Analysis of Transformative Events at George Mason University and Northern Illinois University
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3846536679
ISBN 13 : 9783846536674
Neuf
Taschenbuch
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Taschenbuch. Etat : Neu. A Strategic Communication Approach to Crisis Situations | A Case Study Analysis of Transformative Events at George Mason University and Northern Illinois University | Daniel Walsch | Taschenbuch | 268 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783846536674 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. N° de réf. du vendeur 106742620
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A Strategic Communication Approach to Crisis Situations
Edité par
LAP LAMBERT Academic Publishing Nov 2011, 2011
ISBN 10 : 3846536679
ISBN 13 : 9783846536674
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -The great success of George Mason University's men's basketball team in the 2006 NCAA tournament and the multiple shootings that occurred at Northern Illinois University in 2008 placed high demands on both institutions. Both situations fit the definition of a crisis and, as result, required leaders of the two universities to initiate appropriate actions. Steps the two took, however, included minimal linkage to their institution's overall strategic communication plans. To address this issue, a qualitative case study was conducted in which key leaders from both institutions were interviewed about their first-hand experience with the 2006 and 2008 crises, including perspectives on possibly linking the two communication plans.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 268 pp. Englisch. N° de réf. du vendeur 9783846536674
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A Strategic Communication Approach to Crisis Situations : A Case Study Analysis of Transformative Events at George Mason University and Northern Illinois University
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3846536679
ISBN 13 : 9783846536674
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The great success of George Mason University s men s basketball team in the 2006 NCAA tournament and the multiple shootings that occurred at Northern Illinois University in 2008 placed high demands on both institutions. Both situations fit the definition of a crisis and, as result, required leaders of the two universities to initiate appropriate actions. Steps the two took, however, included minimal linkage to their institution s overall strategic communication plans. To address this issue, a qualitative case study was conducted in which key leaders from both institutions were interviewed about their first-hand experience with the 2006 and 2008 crises, including perspectives on possibly linking the two communication plans. N° de réf. du vendeur 9783846536674
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Expédition depuis Allemagne vers Etats-Unis
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