Articles liés à Exploring Brand Dynamics: Value and Dominance

Exploring Brand Dynamics: Value and Dominance - Couverture souple

Chigora, Farai; Vutete, Clever; Vutete, Christopher

 
9783846543887: Exploring Brand Dynamics: Value and Dominance
Couverture souple
ISBN 10 : 3846543888 ISBN 13 : 9783846543887
Editeur : LAP LAMBERT Academic Publishing, 2014

Synopsis

The book on branding provides a platform by the student, managers, lecturers, business owners and the society to apply the various branding concepts and strategies. The academics will benefit through learning how various taxi owner managers established the logos, brand messages, trademarks, colours, symbols and experiences. Consumers of the taxi services will also understand how brands are created and used in any environment. Visitors from other cities and towns will know the type of taxi brands. This basis is built on the ground that brands stay in the minds of people. The proliferation of taxi brands in Harare and other towns make it noble to find out the issues and atmosphere behind such brands. Any other industries that are experiencing similar hype of brands will see some green lights on how to do it better. The views and responses of stakeholders in the mini survey were analysed to produce branding strategy features in the industry. The findings and associated discussion are therefore critical literature for future writers in the area of branding.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The book on branding provides a platform by the student, managers, lecturers, business owners and the society to apply the various branding concepts and strategies. The academics will benefit through learning how various taxi owner managers established the logos, brand messages, trademarks, colours, symbols and experiences. Consumers of the taxi services will also understand how brands are created and used in any environment. Visitors from other cities and towns will know the type of taxi brands. This basis is built on the ground that brands stay in the minds of people. The proliferation of taxi brands in Harare and other towns make it noble to find out the issues and atmosphere behind such brands. Any other industries that are experiencing similar hype of brands will see some green lights on how to do it better. The views and responses of stakeholders in the mini survey were analysed to produce branding strategy features in the industry. The findings and associated discussion are therefore critical literature for future writers in the area of branding.

Biographie de l'auteur

Farai Chigora MBA; Bcom (Hons) Tourism and Hospitality Management at Midlands State University, Clever Vutete MBA; Bcom (Hons) Marketing Management and Christopher Vutete MBA student;Bsc at the National University of Science and Technology in Zimbabwe. The three jointly worked together on this book with a drive to unpack branding and its relevance.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2014
Langue
anglais
ISBN 10 
3846543888
ISBN 13 
9783846543887
Reliure
Broché
Nombre de pages
84
Coordonnées du fabricant
non disponible
Personne responsable
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