Service Quality and Student Satisfaction in B-Schools: Measuring Service Quality and Student Satisfaction in B-Schools - Couverture souple

Razi-ur-Rahim, Mohammad

 
9783846547274: Service Quality and Student Satisfaction in B-Schools: Measuring Service Quality and Student Satisfaction in B-Schools
Couverture souple
ISBN 10 : 3846547271 ISBN 13 : 9783846547274
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

The quantitative expansion without adequate preparation and even the basic infrastructure has adversely affected the quality of management education. Hence there is an urgent need for developing a monitoring system for management education. To control the quality degradation in management education there should be a regular feedback from those who received management education as well as by the users of the product. a continuous dialogue with the users in public and private undertakings as well as in the academic field would serve a dual purpose of having a rapport with the users. Higher management education institutes need to take into account the importance of service quality dimensions such as reliability, responsiveness, assurance, empathy and tangibility. Customer service initiatives are, thus closely related to quality improvement initiatives. The strategy to consistently deliver superior service quality is a key for institutes to position themselves more effectively in this very competitive industry. The B-schools should assess service quality regularly as service quality perception of students are always changing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The quantitative expansion without adequate preparation and even the basic infrastructure has adversely affected the quality of management education. Hence there is an urgent need for developing a monitoring system for management education. To control the quality degradation in management education there should be a regular feedback from those who received management education as well as by the users of the product. a continuous dialogue with the users in public and private undertakings as well as in the academic field would serve a dual purpose of having a rapport with the users. Higher management education institutes need to take into account the importance of service quality dimensions such as reliability, responsiveness, assurance, empathy and tangibility. Customer service initiatives are, thus closely related to quality improvement initiatives. The strategy to consistently deliver superior service quality is a key for institutes to position themselves more effectively in this very competitive industry. The B-schools should assess service quality regularly as service quality perception of students are always changing.

Biographie de l'auteur

Dr. Mohammad Razi-ur-Rahim is working as Assistant Professor in MBA Department, A.M.U., Malappuram Centre. Earlier he has worked in the Corporate World for six years. A postgraduate in Marketing and Ph.D from the DBA, FMSR, AMU, Aligarh. Dr. Razi has been actively involved in teaching, training and research for the last eight years.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3846547271
ISBN 13 
9783846547274
Reliure
Broché
Nombre de pages
312
Coordonnées du fabricant
non disponible
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