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Mobilephone- A fashion statement: Is mobile a part of fashion? - Couverture souple

Bathla, Devesh

 
9783846548264: Mobilephone- A fashion statement: Is mobile a part of fashion?
Couverture souple
ISBN 10 : 384654826X ISBN 13 : 9783846548264
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

An attempt has been made: Mobile as a fashion statement, which includes attitudinal study of girls wearing high heels towards flashy mobile handsets. The questionnaire is administered wherein individuals (girls) are asked to fill questionnaires and then, will carry out an analysis on the basis of the responses from the individuals who participated in the questionnaire. The sample size taken is 240. The analysis revealed that girls who wear high heels have a positive attitude about flashy phones and agree that this adds to their personal definition of style & feel that it is like a fashion statement for them. With more and more features being packed into the handsets, both the customers as well as the salesperson get confused during the sales procedure. Through this research, I intend to do “Attitudinal study of girls wearing high heels towards flashy mobile handsets”. There is need to figure out what kind of people would adopt the new technology and more than technology it is the behavior that is displayed while shopping. Through this research, the salesperson will get an advantage of what sort of handsets should be shown to that particular prospect.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

An attempt has been made: Mobile as a fashion statement, which includes attitudinal study of girls wearing high heels towards flashy mobile handsets. The questionnaire is administered wherein individuals (girls) are asked to fill questionnaires and then, will carry out an analysis on the basis of the responses from the individuals who participated in the questionnaire. The sample size taken is 240. The analysis revealed that girls who wear high heels have a positive attitude about flashy phones and agree that this adds to their personal definition of style & feel that it is like a fashion statement for them. With more and more features being packed into the handsets, both the customers as well as the salesperson get confused during the sales procedure. Through this research, I intend to do “Attitudinal study of girls wearing high heels towards flashy mobile handsets”. There is need to figure out what kind of people would adopt the new technology and more than technology it is the behavior that is displayed while shopping. Through this research, the salesperson will get an advantage of what sort of handsets should be shown to that particular prospect.

Biographie de l'auteur

Mr. Devesh Bathla has obtained his M.B.A. degree in Telecommunication Management in the year 2010. Since then he is working with Tata Teleservices Limited and has been working on various marketing projects. He is doing Ph.D. in management and is carrying out research in the field of mobile commerce.He is also a B.Tech.(Electronics & Communication).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
384654826X
ISBN 13 
9783846548264
Reliure
Broché
Nombre de pages
56
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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