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Customer Relationship Management Practices in Consumer Durable Goods: CRM in Consumer Durable White goods customers - Couverture souple

Ramasamy, A. R. Krishnan

 
9783846549179: Customer Relationship Management Practices in Consumer Durable Goods: CRM in Consumer Durable White goods customers
Couverture souple
ISBN 10 : 3846549177 ISBN 13 : 9783846549179
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

Customer Relationship Management(CRM)describes the technology and methods used by organizations to document, analyze and build strategies aimed at improving the relationship between the firm and its customer.CRM is an essential part of modern business management that focuses on customer retention through increased customer satisfaction and enhanced loyalty. It is a Customer satisfaction, Loyalty, retention (SLR) conceptual model of how customer value affects customer satisfaction, which in turn affects loyalty, customer loyalty affects customer retention. Loyalty of the customer increases with customer satisfaction at an increasing rate (Ramakrishnan 2002).It is to measure customer satisfaction, loyalty and retention essentially capturing the voices of the customer. The primary reasons for assessing customer satisfaction are to maximize customer retention, and to gain/build customer loyalty.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Customer Relationship Management(CRM)describes the technology and methods used by organizations to document, analyze and build strategies aimed at improving the relationship between the firm and its customer.CRM is an essential part of modern business management that focuses on customer retention through increased customer satisfaction and enhanced loyalty. It is a Customer satisfaction, Loyalty, retention (SLR) conceptual model of how customer value affects customer satisfaction, which in turn affects loyalty, customer loyalty affects customer retention. Loyalty of the customer increases with customer satisfaction at an increasing rate (Ramakrishnan 2002).It is to measure customer satisfaction, loyalty and retention essentially capturing the voices of the customer. The primary reasons for assessing customer satisfaction are to maximize customer retention, and to gain/build customer loyalty.

Biographie de l'auteur

Dr.A.R.Krishnan M.Sc,M.B.A,M.Phil,Ph.D.,has obtained his PhD degree in management in 2011 in SRM University,Chennai,India.He has been teaching various subjects in management discipline more than a decade and guiding MBA and M.Phil. He is the author of several reputed national and international articles and also member of advisory editorial board.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3846549177
ISBN 13 
9783846549179
Reliure
Broché
Nombre de pages
272
Coordonnées du fabricant
non disponible
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