Internet as a Potential tool for Destination Branding: A Case Study of Pakistan - Couverture souple

Rizvi, Nazish; Ahmad, Naveed

 
9783846553923: Internet as a Potential tool for Destination Branding: A Case Study of Pakistan
Couverture souple
ISBN 10 : 3846553921 ISBN 13 : 9783846553923
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

Nation branding is an emerging and dynamic concept being practically implemented by numerous countries along the world. It helps the countries develop their unique, strong, and favorable brand image across the globe. Pakistan is a country that strongly needs to establish its desired and favorable brand image. This book statistically analysis the potential of internet as a medium for destination branding of Pakistan. Correlating the travel habits of the people of Pakistan with their internet using capacity, the research provides a theoretical framework for the development of Brand "Pakistan" through the use of Internet. The book also highlights the demographic segment that can be optimally influenced through this particular medium of destination branding. The CBI scores of various cities have also been calculated, based on consumer survey.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Nation branding is an emerging and dynamic concept being practically implemented by numerous countries along the world. It helps the countries develop their unique, strong, and favorable brand image across the globe. Pakistan is a country that strongly needs to establish its desired and favorable brand image. This book statistically analysis the potential of internet as a medium for destination branding of Pakistan. Correlating the travel habits of the people of Pakistan with their internet using capacity, the research provides a theoretical framework for the development of Brand "Pakistan" through the use of Internet. The book also highlights the demographic segment that can be optimally influenced through this particular medium of destination branding. The CBI scores of various cities have also been calculated, based on consumer survey.

Biographie de l'auteur

Ms. Nazish Rizvi is a lecturer in IBIT, University of the Punjab Lahore, Pakistan. Her specialization is in the field of Marketing and she teaches courses of Marketing and Management. Mr. Naveed Ahmad did his MBIT(Marketing) from IBIT. Currently he is working as a manager in continental Biscuits (Ltd).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3846553921
ISBN 13 
9783846553923
Reliure
Broché
Nombre de pages
64
Coordonnées du fabricant
non disponible
Personne responsable
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