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Effects of CSR on Customer Retention in Different Sectors of Pakistan: A study of CSR and customer retention in banking, cellular and fast food sectors of Pakistan - Couverture souple

Gull, Shamaila; Alam, Rauf

 
9783846556054: Effects of CSR on Customer Retention in Different Sectors of Pakistan: A study of CSR and customer retention in banking, cellular and fast food sectors of Pakistan
Couverture souple
ISBN 10 : 384655605X ISBN 13 : 9783846556054
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

This research is an important progress in the literature of CSR and consumer behavior as it has used a model that joins CSR activities, consumer awareness and product/service quality and consumer’s satisfaction to determine their impact on consumer purchase intentions and finally consumer retention behavior. This research scientifically determines the awareness level of consumers regarding CSR actions, consumer satisfaction occurring out of product/service quality of the same corporation and then their effect on consumer purchase behavior and future retention behavior. The major objectives to conduct this research are to analyze, evaluate and document the impact of CSR on consumer retention in banking, cellular and fast food sectors of Pakistan, to investigate a relationship between CSR and consumer retention, to determine the importance of a company’s CSR activities to consumers, to determine the other factors along with CSR that can influence the consumer purchase intentions and afterwards gain consumer retention/loyalty.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This research is an important progress in the literature of CSR and consumer behavior as it has used a model that joins CSR activities, consumer awareness and product/service quality and consumer’s satisfaction to determine their impact on consumer purchase intentions and finally consumer retention behavior. This research scientifically determines the awareness level of consumers regarding CSR actions, consumer satisfaction occurring out of product/service quality of the same corporation and then their effect on consumer purchase behavior and future retention behavior. The major objectives to conduct this research are to analyze, evaluate and document the impact of CSR on consumer retention in banking, cellular and fast food sectors of Pakistan, to investigate a relationship between CSR and consumer retention, to determine the importance of a company’s CSR activities to consumers, to determine the other factors along with CSR that can influence the consumer purchase intentions and afterwards gain consumer retention/loyalty.

Biographie de l'auteur

Ms. Shamaila Gull is working as lecturer at Institute of Business and Information Technology, Punjab University. Her area of research is MANAGEMENT. The second author Ms. Rauf Alam is a graduated student of Institute of Business and Information Technology. She has completed her M.Phil thesis under the supervision of Ms. Shamaila Gull.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
384655605X
ISBN 13 
9783846556054
Reliure
Broché
Nombre de pages
100
Coordonnées du fabricant
non disponible
Personne responsable
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