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Advertisement candor: A pragmatic Research Work on Advertisement candor of fairness cream - Couverture souple

Mehta, Pallavi H.; Abhani, Abhishek D.

 
9783846580189: Advertisement candor: A pragmatic Research Work on Advertisement candor of fairness cream
Couverture souple
ISBN 10 : 384658018X ISBN 13 : 9783846580189
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

Marketing of fairness cream has been under a lot of criticism from many social organization and they are blamed of creating gender bias. But what’s true is that these ads represent the psychology of common man, which accepted or not is a bitter truth. Even today birth of a female child is looked upon as a burden on the family and for female looking fair will decide her destiny. It’s only the mindset of common people that is represented in the ads. Companies are making whooping profits in the cosmetic market. India is viewed as the biggest market for cosmetic products. Indian cosmetic market, which is more than Rs 3000 crore, the competition is getting intense with more and more companies entering into market and trying to capture the market. With the growing competition they want to look fair and one wonders how ‘fair’ it will go.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Marketing of fairness cream has been under a lot of criticism from many social organization and they are blamed of creating gender bias. But what’s true is that these ads represent the psychology of common man, which accepted or not is a bitter truth. Even today birth of a female child is looked upon as a burden on the family and for female looking fair will decide her destiny. It’s only the mindset of common people that is represented in the ads. Companies are making whooping profits in the cosmetic market. India is viewed as the biggest market for cosmetic products. Indian cosmetic market, which is more than Rs 3000 crore, the competition is getting intense with more and more companies entering into market and trying to capture the market. With the growing competition they want to look fair and one wonders how ‘fair’ it will go.

Biographie de l'auteur

Asst.Prof.Pallavi Mehta is Master in Business administration and currently working in leading B-school. Her contribution towards education has been found remarkable.Asst.Prof.Abhishek Abhani is engaged in educating master degree students of management.His research work on various topics has been excepted and praised in many seminars and journals.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
384658018X
ISBN 13 
9783846580189
Reliure
Broché
Nombre de pages
100
Coordonnées du fabricant
non disponible
Personne responsable
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