Articles liés à Marketing Practices of Silk Co-Operative Societies

Marketing Practices of Silk Co-Operative Societies - Couverture souple

Sundar, K.; Srinivasan, T.; Ashok Kumar, P.

 
9783846583272: Marketing Practices of Silk Co-Operative Societies
Couverture souple
ISBN 10 : 3846583278 ISBN 13 : 9783846583272
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

Handloom is a traditional industry, expressing a way of cultured life, a means of livelihood, exposing to the world the artistic grandeur and excellence of imaginative craftsmanship of the Indian weaver is an acknowledged fact. That this industry, the second largest employment provider should not be allowed to die but should be put on healthy track is also an accepted economic goal. "By the intelligence, industry, initiative and drive of the weavers, we are producing the finest cloth which had stood the test of time and it became an exportable commodity. We should not allow the industry to die. If we allow the industry to die, millions of people will die. Therefore this aspect must be studied in all its length and try and see that this handloom weaving industry does not go down the drain but continues to flourish as ever giving employment to millions of families. The present study intends to bring to the focus of the Government the problems experienced by the societies in this regard and the imperative of framing a suitable policy for the marketing strategy to be followed by the societies so that the handloom cooperatives stand on surer grounds.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Handloom is a traditional industry, expressing a way of cultured life, a means of livelihood, exposing to the world the artistic grandeur and excellence of imaginative craftsmanship of the Indian weaver is an acknowledged fact. That this industry, the second largest employment provider should not be allowed to die but should be put on healthy track is also an accepted economic goal. "By the intelligence, industry, initiative and drive of the weavers, we are producing the finest cloth which had stood the test of time and it became an exportable commodity. We should not allow the industry to die. If we allow the industry to die, millions of people will die. Therefore this aspect must be studied in all its length and try and see that this handloom weaving industry does not go down the drain but continues to flourish as ever giving employment to millions of families. The present study intends to bring to the focus of the Government the problems experienced by the societies in this regard and the imperative of framing a suitable policy for the marketing strategy to be followed by the societies so that the handloom cooperatives stand on surer grounds.

Biographie de l'auteur

Dr. K. Sundar, Associate Professor of Commerce Wing, DDE, Annamalai University, India. He has put in 20 years of teaching service both at UG and PG level. He has been going around India teaching Distance Education students. Besides he has authored five Text Books for UG and PG students. He is doing a Major Research Project for UGC Delhi, India.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3846583278
ISBN 13 
9783846583272
Reliure
Broché
Nombre de pages
80
Coordonnées du fabricant
non disponible
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