Exploring Rhetorical Figures in Advertising Headlines: Translation Studies and Critical Discourse Analysis - Couverture souple

Najafian, Maryam; Ketabi, Saeed

 
9783846583975: Exploring Rhetorical Figures in Advertising Headlines: Translation Studies and Critical Discourse Analysis
Couverture souple
ISBN 10 : 3846583979 ISBN 13 : 9783846583975
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

Various researches have more than a half century centered upon analyzing advertising discourse from different perspectives but little seems to have been done in the area of Translation Studies. The primary aim of this book is to serve as a guide for students of Marketing and Translation Studies in their struggle to find proper strategies in using rhetorical figures in advertising headline and their corresponding translation. The authors of this book made an attempt to investigate the rhetorical operations used in English print advertising headlines to discover what happens to them while translating into Persian. Attempts were also made in particular to see whether there is any ideological consideration in using each category of figures operations (Tropes/ Schemes).

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3846583979
ISBN 13 
9783846583975
Reliure
Broché
Nombre de pages
116
Coordonnées du fabricant
non disponible
Personne responsable
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