Articles liés à Membership Card Generation based on Clustering and...

Membership Card Generation based on Clustering and Optimization Models: A Method for Membership Card Generation in A Hypermarket - Couverture souple

Bhattrai, Premlal

 
9783846587058: Membership Card Generation based on Clustering and Optimization Models: A Method for Membership Card Generation in A Hypermarket

Synopsis

The research aimed to develop a methodological approach for clustering of customers based on their characteristics in order to define membership cards based on mathematical optimization in a hypermarket.Data mining as a technique is used to find interesting and valuable knowledge from huge amount of stored data within databases. We employed hierarchical and fuzzy clustering method in data selection preprocessing step for customer segmentation. Further, a methodological approach for clustering of customers based on their characteristics in order to define membership cards based on mathematical optimization is devised in this research. This study provides a basis for generating customer membership cards in a hypermarket by way of data mining techniques. Fuzzy clustering method helps to cluster similar customer information into groups. The resulting clusters are then used for optimization model in order to generate membership cards.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.