Entry Strategy of Foreign SMEs in Emerging markets: Country Factors in the Entry Strategy of Manufacturing SMEs in Emerging Markets: Russian Experience - Couverture souple

Kouznetsov, Alex

 
9783846593370: Entry Strategy of Foreign SMEs in Emerging markets: Country Factors in the Entry Strategy of Manufacturing SMEs in Emerging Markets: Russian Experience
Couverture souple
ISBN 10 : 3846593370 ISBN 13 : 9783846593370
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

This study examines and considers the effects of country conditions in Russia on entry strategy selected by small and medium foreign manufacturing enterprises (SMMEs), which is a SME in manufacturing. The purpose of this exploratory study was to further contribute to the development of the theory of the entry strategy of SMEs in emerging markets, currently being in its infant stage. The theoretical framework employed in this study was Dunning’s (1993) eclectic model. Specifically, the framework is used to study how the similarities and differences in country conditions affect the entry-strategy choices of foreign SMMEs and large manufacturing multinational enterprises (MNMEs) in the emerging market of Russia. Based on these similarities and differences, the conclusions and propositions concerning foreign SMMEs’ choices of entry strategy in emerging markets were developed. The international market entry strategy consists of a timing of entry, place of entry (as well as the choice of a place within the country), and a scale of entry. This qualitative study combined analysis of secondary data analysis with face-to-face interviews (with foreign firms’ decision makers in Russia.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This study examines and considers the effects of country conditions in Russia on entry strategy selected by small and medium foreign manufacturing enterprises (SMMEs), which is a SME in manufacturing. The purpose of this exploratory study was to further contribute to the development of the theory of the entry strategy of SMEs in emerging markets, currently being in its infant stage. The theoretical framework employed in this study was Dunning’s (1993) eclectic model. Specifically, the framework is used to study how the similarities and differences in country conditions affect the entry-strategy choices of foreign SMMEs and large manufacturing multinational enterprises (MNMEs) in the emerging market of Russia. Based on these similarities and differences, the conclusions and propositions concerning foreign SMMEs’ choices of entry strategy in emerging markets were developed. The international market entry strategy consists of a timing of entry, place of entry (as well as the choice of a place within the country), and a scale of entry. This qualitative study combined analysis of secondary data analysis with face-to-face interviews (with foreign firms’ decision makers in Russia.

Biographie de l'auteur

Alex Kouznetsov was born in the former Soviet Union and has been living in Australia since 1995. He has taught at a number of universities in Australia and published journal articles and conference papers in the area of SMEs in emerging markets.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3846593370
ISBN 13 
9783846593370
Reliure
Broché
Nombre de pages
396
Coordonnées du fabricant
non disponible
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