Articles liés à Retailing in India: Cases of Private Label Preferences...

Retailing in India: Cases of Private Label Preferences In Apparel Retail - Couverture souple

Chodimella, Venkata Krishna; Dash, Manjusmita

 
9783846594742: Retailing in India: Cases of Private Label Preferences In Apparel Retail
Couverture souple
ISBN 10 : 3846594741 ISBN 13 : 9783846594742
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

Indian Retail Sector is booming right now and it has a great future. 'Food & Groceries' is the largest important category in Indian Retail then followed by 'Apparel Retail' and others. The present book showcases the importance of Private Label Brands in Indian Retail especially Apparel Retail. The present book focuses on the consumer preferences towards Private Labels in Apparel Retail. Why consumers prefer private label apparel brands?, whether they want cheaper price than the branded apparel, or are they looking for quality, or are they looking at the design of the private label apparel, or are they looking for fashionable apparel, or are they looking for deeper or wider assortments in the store, or anything else. The entire book describes all the above mentioned issues in detail.

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Présentation de l'éditeur

Indian Retail Sector is booming right now and it has a great future. 'Food & Groceries' is the largest important category in Indian Retail then followed by 'Apparel Retail' and others. The present book showcases the importance of Private Label Brands in Indian Retail especially Apparel Retail. The present book focuses on the consumer preferences towards Private Labels in Apparel Retail. Why consumers prefer private label apparel brands?, whether they want cheaper price than the branded apparel, or are they looking for quality, or are they looking at the design of the private label apparel, or are they looking for fashionable apparel, or are they looking for deeper or wider assortments in the store, or anything else. The entire book describes all the above mentioned issues in detail.

Biographie de l'auteur

Dr.C.V.Krishna is presently working as an Associate Professor for SIMACS, Hyderabad. He has more than 10 years of teaching experience to MBA students. He holds a PhD in Management from Utkal University.His areas of expertise are Marketing,Retailing,Consumer Behavior,Advertising & Marketing Research.His works are published in many Journals of repute

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3846594741
ISBN 13 
9783846594742
Reliure
Broché
Nombre de pages
92
Coordonnées du fabricant
non disponible
Personne responsable
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