Internationalization Strategy for Small Medium Enterprises (SMEs): A Case Study of Taiwanese Automobile parts and Accessories SME - Couverture souple

Winata, Pratiwi; Wang, Kung Jeng

 
9783847302674: Internationalization Strategy for Small Medium Enterprises (SMEs): A Case Study of Taiwanese Automobile parts and Accessories SME
Couverture souple
ISBN 10 : 3847302671 ISBN 13 : 9783847302674
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

Internationalization of Small Medium Enterprises (SMEs) has been shown to have big contribution to SMEs’ growth. It is found that an SME’s age to internationalize has a negative moderating impact on the relationship between internationalization and firm growth. This study examines the steps for SMEs, especially low-tech SMEs, to enter foreign market in the early age of the firm. Two months observation in one Taiwanese automobile parts and accessories SME and deep interview with the CEO are held. It is found that the need of human resources with international entrepreneurial orientation is the first step of SMEs internationalization process. The next step needed is international preparation. It is found that supplier relationship management and social networking are the most important elements need to be prepared in the initial stage of internationalization process. Supplier can act as piggy backing for SMEs in access resources to enter international market, whereas social networking provides the easiest way for SMEs to enter international market. It is also found that marketing management and operation management is necessary to enhance SMEs’ internationalization performance.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Internationalization of Small Medium Enterprises (SMEs) has been shown to have big contribution to SMEs’ growth. It is found that an SME’s age to internationalize has a negative moderating impact on the relationship between internationalization and firm growth. This study examines the steps for SMEs, especially low-tech SMEs, to enter foreign market in the early age of the firm. Two months observation in one Taiwanese automobile parts and accessories SME and deep interview with the CEO are held. It is found that the need of human resources with international entrepreneurial orientation is the first step of SMEs internationalization process. The next step needed is international preparation. It is found that supplier relationship management and social networking are the most important elements need to be prepared in the initial stage of internationalization process. Supplier can act as piggy backing for SMEs in access resources to enter international market, whereas social networking provides the easiest way for SMEs to enter international market. It is also found that marketing management and operation management is necessary to enhance SMEs’ internationalization performance.

Biographie de l'auteur

Pratiwi earned her bachelor degree in Pharmacy,graduated with summa cumlaude predicate. She took further studies in National Taiwan University Science and Technology majoring in MBA. Now she works in one of MNC in Indonesia, where she believes is her first step to run her own international business.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3847302671
ISBN 13 
9783847302674
Reliure
Broché
Nombre de pages
80
Coordonnées du fabricant
non disponible
Personne responsable
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