To evaluate JK Packaging Board Performance in the market: The project is To evaluate JK Packaging Board Performance in the market with the help of Conjoint Analysis - Couverture souple

Dwivedi, Anubhav

 
9783847303312: To evaluate JK Packaging Board Performance in the market: The project is To evaluate JK Packaging Board Performance in the market with the help of Conjoint Analysis
Couverture souple
ISBN 10 : 3847303317 ISBN 13 : 9783847303312
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

M.B.A is one of the most reputed course in the field of management, especially after the liberalization in 1991. This course includes both theory and its practical application during summer training program. Theoretical knowledge particularly has less importance without its application in real life. So now a day’s summer training for MBA is really helpful to one being familiar with the professional set-up. It also gives the opportunity to the students to apply their theoretical knowledge into practical aspects. I feel honoured to have the opportunity of pursuing my summer training in JK PAPER LTD., a renowned and reputed company in the field of PAPER and PACKAGING BOARD. The project work entitled as “TO EVALUATE JK PACKAGING BOARD PERFORMANCE IN THE MARKET WITH THE HELP OF CONJOINT ANALYSIS” was allotted to me. The marketing tool selected here for completing this project was “CONJOINT ANALYSIS”. It is the latest technique used to understand the various attributes of the product. The finding of this survey will be of great value for the JK PAPER LTD., in formulating their future marketing strategies in DELHI.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

M.B.A is one of the most reputed course in the field of management, especially after the liberalization in 1991. This course includes both theory and its practical application during summer training program. Theoretical knowledge particularly has less importance without its application in real life. So now a day’s summer training for MBA is really helpful to one being familiar with the professional set-up. It also gives the opportunity to the students to apply their theoretical knowledge into practical aspects. I feel honoured to have the opportunity of pursuing my summer training in JK PAPER LTD., a renowned and reputed company in the field of PAPER and PACKAGING BOARD. The project work entitled as “TO EVALUATE JK PACKAGING BOARD PERFORMANCE IN THE MARKET WITH THE HELP OF CONJOINT ANALYSIS” was allotted to me. The marketing tool selected here for completing this project was “CONJOINT ANALYSIS”. It is the latest technique used to understand the various attributes of the product. The finding of this survey will be of great value for the JK PAPER LTD., in formulating their future marketing strategies in DELHI.

Biographie de l'auteur

I was born in Allahabad, Uttar Pradesh, India, I did my graduation from Bangalore University, after that i joined MOTILAL NEHRRU INSTITUTE OF BUSINESS AND RESEARCH ADMINISTRATION,(Allahabad University) for MBA in Marketing.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3847303317
ISBN 13 
9783847303312
Reliure
Broché
Nombre de pages
96
Coordonnées du fabricant
non disponible
Personne responsable
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