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The Place of Internal Equity in Customer Relationship Management: An Evidence from the Language Learning and Translation Center - Couverture souple

Nasse, Theophile Bindeoue

 
9783847305637: The Place of Internal Equity in Customer Relationship Management: An Evidence from the Language Learning and Translation Center
Couverture souple
ISBN 10 : 3847305638 ISBN 13 : 9783847305637
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

This book emphasizes the effects of internal equity on customers’ satisfaction and their intentions of re-purchasing. It is a survey within the "Language Learning and Translation center" which investigate the concept of equity in the process of customer relationship management in marketing. This research thus connects various concepts as internal equity, customer satisfaction and their intentions of re-purchasing. It is thus to say that nowadays the practice of an ethical marketing is vital to companies’ survival. It confirms the equity theory Underlined by URBAIN (1979); KOTLER and DUBOIS (2003); Morisson (2005). It is also a geomarketing tool since it helps to understand marketing and communication practices in Africa especially in West –Africa region. It is thus a book which may be interesting to national and international Marketing, Sales, and Communication managers investing in Africa to better understand their customers in order to adapt and personalize their products or their services.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book emphasizes the effects of internal equity on customers’ satisfaction and their intentions of re-purchasing. It is a survey within the "Language Learning and Translation center" which investigate the concept of equity in the process of customer relationship management in marketing. This research thus connects various concepts as internal equity, customer satisfaction and their intentions of re-purchasing. It is thus to say that nowadays the practice of an ethical marketing is vital to companies’ survival. It confirms the equity theory Underlined by URBAIN (1979); KOTLER and DUBOIS (2003); Morisson (2005). It is also a geomarketing tool since it helps to understand marketing and communication practices in Africa especially in West –Africa region. It is thus a book which may be interesting to national and international Marketing, Sales, and Communication managers investing in Africa to better understand their customers in order to adapt and personalize their products or their services.

Biographie de l'auteur

Mr Nasse studied Linguistics (Master of Arts) at the University of Ouagadougou and Business Administration (Master 2) at the group-bk University. He taught Marketing and Communication at the ‘Institut de Formations Colbert'. He is a member of the African Linguistics School supported by the Universities of: New york, Amsterdam, Cape Town, Rutgers.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3847305638
ISBN 13 
9783847305637
Reliure
Broché
Nombre de pages
88
Coordonnées du fabricant
non disponible
Personne responsable
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