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Failure Elements of Implementing CRM Systems in Malaysian Enterprises: A study on why CRM implementations fail to work as expected in developing countries - Couverture souple

Mohtasebi, Amirhossein

 
9783847312512: Failure Elements of Implementing CRM Systems in Malaysian Enterprises: A study on why CRM implementations fail to work as expected in developing countries
Couverture souple
ISBN 10 : 3847312510 ISBN 13 : 9783847312512
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

Every year companies invest huge amount of resources in implementing Customer Relationship Management systems in their organizations. However, only 25% of these companies consider the implementation as a success. In other words, most of these implementations fail completely or do not meet expectations. There are lots of reasons mentioned for these failures such as organizational change issues, lack of IT and business strategy alignment, and company politics. This book studies the major reasons affect CRM systems success in developing countries such as Malaysia and differences between implementation in developing and developed countries.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Every year companies invest huge amount of resources in implementing Customer Relationship Management systems in their organizations. However, only 25% of these companies consider the implementation as a success. In other words, most of these implementations fail completely or do not meet expectations. There are lots of reasons mentioned for these failures such as organizational change issues, lack of IT and business strategy alignment, and company politics. This book studies the major reasons affect CRM systems success in developing countries such as Malaysia and differences between implementation in developing and developed countries.

Biographie de l'auteur

Amirhossein Mohtasebi is a technical lead, supporting and implementing Customer Relationship Management systems of some enterprises for last few years. He has experiences in wide aspects of CRM from call center modules to partner integration, and Electronic Data Interchange.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3847312510
ISBN 13 
9783847312512
Reliure
Broché
Nombre de pages
100
Coordonnées du fabricant
non disponible
Personne responsable
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