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Customer Behavior and Online Satisfaction: Impacts of Critical Factors: The Measurement of Web-customer Satisfaction in Online Environments within Malaysia - Couverture souple

Sadeghi, Zahra; Farid, Hadi

 
9783847313397: Customer Behavior and Online Satisfaction: Impacts of Critical Factors: The Measurement of Web-customer Satisfaction in Online Environments within Malaysia
Couverture souple
ISBN 10 : 3847313398 ISBN 13 : 9783847313397
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

How can customer satisfaction make a connection between customer’s attitudes and mind-setting regarding online shopping? Customer satisfaction program is the most significant objective of this book to create consistent and valid feedback to receive the expression and voice of customer which can be the first step to start and utilize strategies that lead to customer retention- the most valuable corporate asset. Regarding the relationship between satisfaction and online shopping priorities, rejections and measurements that can be accumulated by customer, are shown in this book. Obviously, preference attitude development of customer is the aim of every business and to accomplish this objective continuous customer experience management is to be there; it means measurement of customer satisfaction after online purchasing needs more effort to keep and satisfy the customer.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

How can customer satisfaction make a connection between customer’s attitudes and mind-setting regarding online shopping? Customer satisfaction program is the most significant objective of this book to create consistent and valid feedback to receive the expression and voice of customer which can be the first step to start and utilize strategies that lead to customer retention- the most valuable corporate asset. Regarding the relationship between satisfaction and online shopping priorities, rejections and measurements that can be accumulated by customer, are shown in this book. Obviously, preference attitude development of customer is the aim of every business and to accomplish this objective continuous customer experience management is to be there; it means measurement of customer satisfaction after online purchasing needs more effort to keep and satisfy the customer.

Biographie de l'auteur

Zahra Sadeghi holds Master Degree in MBA from Multimedia University in Malaysia. Her research interest covers Business Management and Theory of Marketing. Hadi Farid Currently is a Postdoctoral Fellow at University Putra Malaysia; He received his Ph.D in Extension Education. He has experience as a researcher and R&D manager.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3847313398
ISBN 13 
9783847313397
Reliure
Broché
Nombre de pages
112
Coordonnées du fabricant
non disponible
Personne responsable
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