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The choice of entry mode depending on the environmental factors: "On the example of Statoil ASA" - Couverture souple

Tundo, Andrea

 
9783847316008: The choice of entry mode depending on the environmental factors: "On the example of Statoil ASA"
Couverture souple
ISBN 10 : 3847316001 ISBN 13 : 9783847316008
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

Choosing a good strategy before entering into a foreign country is really demanding as the strategy’s choice will affect positively or negatively firm’s performance. Thus, a correct choice of the entry strategy plays a key role for companies’ expansion. Theoretical frameworks and the analysis of the industry are not enough for a firm while it is deciding its entry mode into a foreign market. The key success factor to determine the right entry strategy lies on a structure based on three perspectives: industry based competition, firm specific resources and capabilities and institutional conditions and transitions. The main objective of this project is to explain the elements that influence the decision makers on their final choice for the entry strategy for markets overseas, highlighting the importance of a correct analysis of the right factors before taking action.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3847316001
ISBN 13 
9783847316008
Reliure
Broché
Nombre de pages
144
Coordonnées du fabricant
non disponible
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