Impact of CEPA on Developing Macau as a Major MICE Tourism Destination: CEPA is the Mainland China and Macau Closer Economic Partnership Arrangement - Couverture souple

Choi, Agnes

 
9783847328698: Impact of CEPA on Developing Macau as a Major MICE Tourism Destination: CEPA is the Mainland China and Macau Closer Economic Partnership Arrangement
Couverture souple
ISBN 10 : 3847328697 ISBN 13 : 9783847328698
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

Recently, Meetings, Incentives, Conventions and Exhibitions (MICE) tourism development is one of the tourism diversifying strategy of Macau Government Tourism Office (MGTO). In October 2009, the implementation of Mainland China and Macau Closer Economic Partnership Arrangement (CEPA) limited the restriction of trading in MICE services between the two places. Taking this great opportunity, the development of MICE tourism in Macau benefits from injection of foreign investments and growing awareness on the potential of MICE industry. However, previous researchers commented that the strong gaming image of Macau can be a disadvantage and the effectiveness of MGTO still needs to be improved. Other than the tourism aspects, regional collaboration with nearby Chinese provinces is crucial in building and maintaining long-term relationships. To review on the current state of MICE tourism development, the opinions of 36 experts from different sectors were collected to analyze the strengths and weaknesses of Macau. The results reveal that most of the respondents agree on the viewpoints of the criteria and aspects suggested by previous authors are applicable in Macau

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Présentation de l'éditeur

Recently, Meetings, Incentives, Conventions and Exhibitions (MICE) tourism development is one of the tourism diversifying strategy of Macau Government Tourism Office (MGTO). In October 2009, the implementation of Mainland China and Macau Closer Economic Partnership Arrangement (CEPA) limited the restriction of trading in MICE services between the two places. Taking this great opportunity, the development of MICE tourism in Macau benefits from injection of foreign investments and growing awareness on the potential of MICE industry. However, previous researchers commented that the strong gaming image of Macau can be a disadvantage and the effectiveness of MGTO still needs to be improved. Other than the tourism aspects, regional collaboration with nearby Chinese provinces is crucial in building and maintaining long-term relationships. To review on the current state of MICE tourism development, the opinions of 36 experts from different sectors were collected to analyze the strengths and weaknesses of Macau. The results reveal that most of the respondents agree on the viewpoints of the criteria and aspects suggested by previous authors are applicable in Macau

Biographie de l'auteur

Finished studies in Hotel and Tourism Management in Switzerland and currently works in conference services in Macau

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3847328697
ISBN 13 
9783847328698
Reliure
Broché
Nombre de pages
92
Coordonnées du fabricant
non disponible
Personne responsable
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