Marketing analysis of carpet export from FARS province by SWOT model: marketing analysis by SWOT model - Couverture souple

Ehsanpour, Kobra

 
9783847334002: Marketing analysis of carpet export from FARS province by SWOT model: marketing analysis by SWOT model
Couverture souple
ISBN 10 : 384733400X ISBN 13 : 9783847334002
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

Iranian carpets is well known all around the world. Carpet is one of the main production and exports of Fars province in Iran. In this book you can see Firstly economic importance of carpet and then export status of 2003-2009 carpet and rug has been studied, and secondly importance of carpet and rug marketing has been discussed on the research. With the help of SWOT matrix the strategies relating to the marketing of the exporting carpet is codified and then we use the internal- external evaluation matrix to identify the best marketing strategy for evaluation of export carpet and rug industry of Fars province. Main Objectives of the research is determining the most important marketing strengths, weaknesses, opportunities and threats and proposing appropriate strategies. Required information gathered mainly from interviewing active carpet exporters in Fars province.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Iranian carpets is well known all around the world. Carpet is one of the main production and exports of Fars province in Iran. In this book you can see Firstly economic importance of carpet and then export status of 2003-2009 carpet and rug has been studied, and secondly importance of carpet and rug marketing has been discussed on the research. With the help of SWOT matrix the strategies relating to the marketing of the exporting carpet is codified and then we use the internal- external evaluation matrix to identify the best marketing strategy for evaluation of export carpet and rug industry of Fars province. Main Objectives of the research is determining the most important marketing strengths, weaknesses, opportunities and threats and proposing appropriate strategies. Required information gathered mainly from interviewing active carpet exporters in Fars province.

Biographie de l'auteur

Kobra Ehsanpour: Born on 21th, September, 1980, Fasa, Iran. Studied MA on Business Management at Qeshm Azad University. Now working in Shahid Rajaee port, Islamic Republic of Iran.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
384733400X
ISBN 13 
9783847334002
Reliure
Broché
Nombre de pages
140
Coordonnées du fabricant
non disponible
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