Consumer Behaviour - Organized Fish retail: About Consumers attitude,preferences and buying at organised fish retail outlet - Couverture souple

Mugaonkar, Pankajkumar; Ananthan, P.S.; Biradar, R.S.

 
9783847339656: Consumer Behaviour - Organized Fish retail: About Consumers attitude,preferences and buying at organised fish retail outlet
Couverture souple
ISBN 10 : 3847339656 ISBN 13 : 9783847339656
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

This book forms a valuable platform for the upcoming fisheries businessmen, same time it will definitely encourage the further research in the area as well. Communication of information to un-organised fish sellers will motivate them to initiate modifications in their business. In India, In recent years slow transformation of unorganized fish retail marketing into an organized has began to be noticed, through entry of private retailer giants. This has shown the significance for working on consumer behaviour and making it available to professionals and common man. The Book Highlights Consumers behaviour at organised fish retail outlet; with reference to its preferences towards form of fish, taste and buying preferences. It put light on consumer attitudes and buyers behaviour In the Marketplace. This book will benefit all Marketing Students, Executives and Managers Especially the new entrants in the marketing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book forms a valuable platform for the upcoming fisheries businessmen, same time it will definitely encourage the further research in the area as well. Communication of information to un-organised fish sellers will motivate them to initiate modifications in their business. In India, In recent years slow transformation of unorganized fish retail marketing into an organized has began to be noticed, through entry of private retailer giants. This has shown the significance for working on consumer behaviour and making it available to professionals and common man. The Book Highlights Consumers behaviour at organised fish retail outlet; with reference to its preferences towards form of fish, taste and buying preferences. It put light on consumer attitudes and buyers behaviour In the Marketplace. This book will benefit all Marketing Students, Executives and Managers Especially the new entrants in the marketing.

Biographie de l'auteur

He received his master's degree at Central Institute of Fisheries Education, Mumbai, India and he is Pursuing PhD at the same Institute in the discipline of Fish Business Management,Fisheries Economics, Extension and Statistics Division(FEES). Author worked on Consumer Behaviour at organised fish retail outlet.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3847339656
ISBN 13 
9783847339656
Reliure
Broché
Nombre de pages
60
Coordonnées du fabricant
non disponible
Personne responsable
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