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Value Chain: The Effect of Collective Marketing on Smallholders' Coffee Value Chain, Prospective from Developing county, Nepal - Couverture souple

Shrestha, Ishwar Man

 
9783847372028: Value Chain: The Effect of Collective Marketing on Smallholders' Coffee Value Chain, Prospective from Developing county, Nepal

Synopsis

Most of the small scale farmers in the developing country are facing marketing problems due to low volume of products, inappropriate market information, less bargaining power, only being a producer. This publication focuses the effects of collective marketing on the small holders' coffee value chain. It helps to understand how the group/collective marketing reduces the problem of smallholder farmers and the economics of scale.The value share of the producers in the value chain can be increased by the intervention of collective marketing in case of small scale producers' value chain. It also illustrates the pros/cons of chain integration by horizontally and vertically in the smallholders' value chain in the context of developing country. This book provides the insight about the cooperative marketing on smallholders' value chain.

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Présentation de l'éditeur

Most of the small scale farmers in the developing country are facing marketing problems due to low volume of products, inappropriate market information, less bargaining power, only being a producer. This publication focuses the effects of collective marketing on the small holders' coffee value chain. It helps to understand how the group/collective marketing reduces the problem of smallholder farmers and the economics of scale.The value share of the producers in the value chain can be increased by the intervention of collective marketing in case of small scale producers' value chain. It also illustrates the pros/cons of chain integration by horizontally and vertically in the smallholders' value chain in the context of developing country. This book provides the insight about the cooperative marketing on smallholders' value chain.

Biographie de l'auteur

ISHWAR MAN SHRESTHA, Agricultural Specialist; permanently from Namjung-3, Gorkha, Nepal: M.Sc.Ag. (Economics) in 2009 from University of Applied Sciences, Van Hall Larenstein, Part of Wageningen University, the Netherlands.

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