Environmental Performance Indicators of Batik Industry in Malaysia: A Behavioural Model - Couverture souple

Ahmad Atory, Nurul Ainun

Couverture souple

ISBN 10 : 3847372777 ISBN 13 : 9783847372776

Editeur : LAP Lambert Academic Publishing, 2012

Synopsis

Environmental factor must be included in managing and producing output in economics activities. This study gives a new view on environmental issue in management and production. It also helps to identify industrial needs in implementing environmental management and producing environmental friendly product and services. This study will focus on Malaysian batik industry. Questionnaires were given to batik entrepreneurs to get base line data information about batik industry in Malaysia in terms of management, and business performance. To interpret and to estimate the quantitative variables in this study, we use Logit Model as a behaviourial model. From the results, we may conclude that ownership, initial paid up capital, number of employee, total sales and annual profit are the considerable indicators to measure degree of awareness and behaviour towards environmental management and performance in Malaysian batik industry.

A propos du livre

À propos de l?auteur

Nurul Ainun Ahmad Atory is currently a Lecturer of Business Management Faculty, Universiti Teknologi MARA (UiTM), Shah Alam, Malaysia. She holds a Master of Economics and secured her Bachelor of Economics (Hons.), majoring in Applied Economics from University of Malaya, Kuala Lumpur, Malaysia.

Détails de l'édition

• Éditeur: LAP Lambert Academic Publishing
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 3847372777
• ISBN 13: 9783847372776
• Reliure: Broché
• Nombre de pages: 116
• Coordonnées du fabricant: non disponible
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