Strategy Formulation Framework in Action: The Case of Turkish Airlines on Domestic Air Transportation - Couverture souple

Şanal, Mehmet

 
9783847376934: Strategy Formulation Framework in Action: The Case of Turkish Airlines on Domestic Air Transportation
Couverture souple
ISBN 10 : 3847376934 ISBN 13 : 9783847376934
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

This study has examined the main topics of strategic management including its historical development, its definitions in literature, and its processes. There are many different strategic management process models in the literature. The study has used Fred David’s strategic management model. The model, which consists of three stages: strategy formulation, strategy implementation and strategy evaluation, has been described theoretically. In the application part of the study, strategy formulation framework of David’s strategic management model has been applied to the Turkish Airlines on Domestic Air Transportation and strategy suggestions have been made to the firm.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This study has examined the main topics of strategic management including its historical development, its definitions in literature, and its processes. There are many different strategic management process models in the literature. The study has used Fred David’s strategic management model. The model, which consists of three stages: strategy formulation, strategy implementation and strategy evaluation, has been described theoretically. In the application part of the study, strategy formulation framework of David’s strategic management model has been applied to the Turkish Airlines on Domestic Air Transportation and strategy suggestions have been made to the firm.

Biographie de l'auteur

Mehmet Şanal is a lecturer at the Fatih University Vocational School, Istanbul, Turkey. His research interests include strategic planning, corporate strategy and strategic management of innovation and change.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3847376934
ISBN 13 
9783847376934
Reliure
Broché
Nombre de pages
92
Coordonnées du fabricant
non disponible
Personne responsable
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