Articles liés à CRM in Service Organizations: CRM at Infancy in INDIA

CRM in Service Organizations: CRM at Infancy in INDIA - Couverture souple

Singh, Dalbir

 
9783848401383: CRM in Service Organizations: CRM at Infancy in INDIA
Couverture souple
ISBN 10 : 384840138X ISBN 13 : 9783848401383
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

CRM is a comprehensive business and marketing strategy that integrates technology, process and business activities around the customers. CRM builds on the philosophy of relationship marketing that aims to create, develop and enhance relationships with carefully targeted customers to maximize customer value, corporate profitability and thus shareholders value. CRM has evolved from business concepts and processes such as relationship marketing and the increased emphasis on improved customer retention through the effective management of customer relationships. The present book is an attempt to explore strategic aspects of CRM practices and implementation in service organizations at Business and Organizational leavel in Indian Environment.The book addresses current scenario ,future perpectives and problems in implementation of CRM in service organizations.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

CRM is a comprehensive business and marketing strategy that integrates technology, process and business activities around the customers. CRM builds on the philosophy of relationship marketing that aims to create, develop and enhance relationships with carefully targeted customers to maximize customer value, corporate profitability and thus shareholders value. CRM has evolved from business concepts and processes such as relationship marketing and the increased emphasis on improved customer retention through the effective management of customer relationships. The present book is an attempt to explore strategic aspects of CRM practices and implementation in service organizations at Business and Organizational leavel in Indian Environment.The book addresses current scenario ,future perpectives and problems in implementation of CRM in service organizations.

Biographie de l'auteur

Dr Dalbir Singh has been teaching Management in general and Marketing in particular since since 2000. His areas of interest are CRM , Relationship marketing, Organizational Change and Brand Management.He has served corporate sector with US VITAMINS in managerial capacity, then joined as Assistant Professor in Haryana School Of Business,HRY.India.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
384840138X
ISBN 13 
9783848401383
Reliure
Broché
Nombre de pages
184
Coordonnées du fabricant
non disponible
Personne responsable
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