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Quality Management: Quality improvement strategies based on brand management, standards, innovation and CSR practices. The Case of LEGO - Couverture souple

Hossain, Afif; Martynenko, Olena

 
9783848405541: Quality Management: Quality improvement strategies based on brand management, standards, innovation and CSR practices. The Case of LEGO
Couverture souple
ISBN 10 : 3848405547 ISBN 13 : 9783848405541
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

The quest for improving Quality Management(QM) has become a necessity in today’s intensely competitive global market-place. This increased interest in QM has opened the doors for new philosophies to emerge concentrating mainly on developing and adopting new quality standards. Due to the recent shift from the Shareholder view to the Stakeholder view many organizations are adopting CSR practices in their management system. Further, growing servicization in manufacturing industry is trying to adopt Service-Dominant view. This facilitates to examine Quality Management philosophy in terms of defining concepts like value creation, customer co-creation. In this book the authors has conducted a longitudinal case study on LEGO to find out the links between the quality improvements strategies of the company based on international Quality Standards, Service Innovation, Brand Management and CSR practices, and how this link leads LEGO towards a Sustainable Business. The authors also advocate that Quality Management is easier to explain using the concept Total Responsibility Management (TRM) instead of Total Quality Management (TQM) since it considers shareholders as a core of doing business.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The quest for improving Quality Management(QM) has become a necessity in today’s intensely competitive global market-place. This increased interest in QM has opened the doors for new philosophies to emerge concentrating mainly on developing and adopting new quality standards. Due to the recent shift from the Shareholder view to the Stakeholder view many organizations are adopting CSR practices in their management system. Further, growing servicization in manufacturing industry is trying to adopt Service-Dominant view. This facilitates to examine Quality Management philosophy in terms of defining concepts like value creation, customer co-creation. In this book the authors has conducted a longitudinal case study on LEGO to find out the links between the quality improvements strategies of the company based on international Quality Standards, Service Innovation, Brand Management and CSR practices, and how this link leads LEGO towards a Sustainable Business. The authors also advocate that Quality Management is easier to explain using the concept Total Responsibility Management (TRM) instead of Total Quality Management (TQM) since it considers shareholders as a core of doing business.

Biographie de l'auteur

MSc in Business and Economics, Karlstad University, Sweden. BBA from Jahangirnagar University, Dhaka. Worked at VFS Global, Dhaka. OLENA MARTYNENKO, MSc in Business and Economics, Karlstad University. Masters in Management, Kyiv National University. Worked at McDonald’s, Alfa-Bank, METRO Group in Marketing, Ukraine. Currently works at Stora Enso.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3848405547
ISBN 13 
9783848405541
Reliure
Broché
Nombre de pages
84
Coordonnées du fabricant
non disponible
Personne responsable
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