The impact of E-Marketing Practices on Marketing Performance: A Small Business Enterprises Context - Couverture souple

El-Gohary, Hatem; Cairo University, Egypt, .; Birmingham City University, UK, .

 
9783848412600: The impact of E-Marketing Practices on Marketing Performance: A Small Business Enterprises Context
Couverture souple
ISBN 10 : 3848412608 ISBN 13 : 9783848412600
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

This book explores and analyse the different factors affecting the adoption of Electronic Marketing by industrial and trading small business enterprises. It aims to develop and test a theoretical model that can help to understand and interpret the relationship between E-Marketing adoption and industrial and trading SBEs marketing performance and seeks to evaluate the potential of E-Marketing for SBEs in developed countries (UK) and developing countries (Egypt). This book builds on previous research in the fields of E-marketing and SBEs and adds to the relatively limited empirical research that has been conducted on E-Marketing in a small business context. This book provides an insight for entrepreneurs, policy makers, practitioners, researchers, and educators by providing a clearer view and deep understanding of the issues related to E-Marketing adoption and practices by small business enterprises as opposed to large companies. Overall as the theory in the field of E-Marketing is still in its infancy stage and is not yet well established, this book can be considered as a step towards a theory building in the field of E-marketing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book explores and analyse the different factors affecting the adoption of Electronic Marketing by industrial and trading small business enterprises. It aims to develop and test a theoretical model that can help to understand and interpret the relationship between E-Marketing adoption and industrial and trading SBEs marketing performance and seeks to evaluate the potential of E-Marketing for SBEs in developed countries (UK) and developing countries (Egypt). This book builds on previous research in the fields of E-marketing and SBEs and adds to the relatively limited empirical research that has been conducted on E-Marketing in a small business context. This book provides an insight for entrepreneurs, policy makers, practitioners, researchers, and educators by providing a clearer view and deep understanding of the issues related to E-Marketing adoption and practices by small business enterprises as opposed to large companies. Overall as the theory in the field of E-Marketing is still in its infancy stage and is not yet well established, this book can be considered as a step towards a theory building in the field of E-marketing.

Biographie de l'auteur

Dr Hatem El-Gohary (Cairo University Business School, Cairo University, Egypt, Birmingham City University, UK) is the Editor-in-Chief of the IJOM. He has more than 19 years of experience in academia and holds a PhD, MSc, MRes, BSc as well as PGCHE. He is also a Chartered Marketer, CeM, CSMA, an AABPP Fellow, HEA Fellow, and MCIM. He won: The Routledge Best Paper Award 2007, The AABPP Best Paper Award 2009, The BCUBS Best Paper Award 2011.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3848412608
ISBN 13 
9783848412600
Reliure
Broché
Nombre de pages
536
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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