Articles liés à Factors Enhancing Customers in Banking System: Iranian...

Factors Enhancing Customers in Banking System: Iranian Perspective - Couverture souple

Aghajari, Nezal; Amat Senin, Aslan

 
9783848424207: Factors Enhancing Customers in Banking System: Iranian Perspective
Couverture souple
ISBN 10 : 3848424207 ISBN 13 : 9783848424207
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

In this era of killer competition, achieving the objectives of new marketing paradigms demands winning the trust of customers. In the global economy, where organizations have policies and interactions have become more complex, building trust offers invaluable opportunities. The time when many markets have matured and businesses can hardly access to new customers, companies need to retain their customers and make them loyal. As such, it is said that attracting a new customer cost 6-9 times more than retaining one. Successful managers understand that maintaining loyalty of their customers and retaining them in their customer pull requires gaining their trust. Thus, changing of marketing practices and formulation of trust-based customer strategies is not a choice, but an inevitable necessity for a modern business.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

In this era of killer competition, achieving the objectives of new marketing paradigms demands winning the trust of customers. In the global economy, where organizations have policies and interactions have become more complex, building trust offers invaluable opportunities. The time when many markets have matured and businesses can hardly access to new customers, companies need to retain their customers and make them loyal. As such, it is said that attracting a new customer cost 6-9 times more than retaining one. Successful managers understand that maintaining loyalty of their customers and retaining them in their customer pull requires gaining their trust. Thus, changing of marketing practices and formulation of trust-based customer strategies is not a choice, but an inevitable necessity for a modern business.

Biographie de l'auteur

Nezal Aghajari was born in 1980 in Iran. he iscurrently a PhD senior candidate in InnovativeOperation Strategic Management in UniversityTechnology Malaysia(UTM). His research interestedare strategy formulation and implementation,Operation Management technique and theory,supply chain automation, Total quality managementand innovation in SMEs.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3848424207
ISBN 13 
9783848424207
Reliure
Broché
Nombre de pages
88
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

Birkenweg 31
Brakel
33034
Allemagne