Feasibility Study on Life Insurance Market of Pakistan: New Insurance ACT and its impact on Insurance market in Pakistan - Couverture souple

Dewan, Mohammad Abdur Rob; Ali, Mohammad

 
9783848426584: Feasibility Study on Life Insurance Market of Pakistan: New Insurance ACT and its impact on Insurance market in Pakistan
Couverture souple
ISBN 10 : 3848426587 ISBN 13 : 9783848426584
Editeur : LAP LAMBERT Academic Publishing, 2014

Synopsis

New Insurance Act-2000 in Pakistan requires that no insurance firms can cater to both segment (life and non life) under one company. The immediate impact of this law is that firms operating both segments under one roof have to separate them. IGI is one of the pioneer in insurance business in Pakistan and it serves both segments under single entity hence a need arises to assess marketing feasibility for the launch of IGI life as a separate entity from IGI’s general insurance business. In this book, we conducted a feasibility study for IGI to lunch operation of life insurance as separate entity. Our feasibility study includes study of product mix, consumer behavior, marketing strategy and financial analysis. Our findings suggest IGI to lunch life business

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Présentation de l'éditeur

New Insurance Act-2000 in Pakistan requires that no insurance firms can cater to both segment (life and non life) under one company. The immediate impact of this law is that firms operating both segments under one roof have to separate them. IGI is one of the pioneer in insurance business in Pakistan and it serves both segments under single entity hence a need arises to assess marketing feasibility for the launch of IGI life as a separate entity from IGI’s general insurance business. In this book, we conducted a feasibility study for IGI to lunch operation of life insurance as separate entity. Our feasibility study includes study of product mix, consumer behavior, marketing strategy and financial analysis. Our findings suggest IGI to lunch life business

Biographie de l'auteur

Born in 1980, Mohammad Abdur Rob Dewan graduated from University of Dhaka majoring Accounting and Information Systems. He won Asian Development Bank scholarship for MBA at Lahore University of Management Science at 2007. Recently he was awarded MPhiL from Bocconi University. Currently, he teaches at different universities in Bangladesh

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2014
Langue
anglais
ISBN 10 
3848426587
ISBN 13 
9783848426584
Reliure
Broché
Nombre de pages
176
Coordonnées du fabricant
non disponible
Personne responsable
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