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Event Management: Communications strategy plan for international exhibition in Mexico - Couverture souple

Bezpalaya, Anna

 
9783848427864: Event Management: Communications strategy plan for international exhibition in Mexico
Couverture souple
ISBN 10 : 3848427869 ISBN 13 : 9783848427864
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

The fast developing conference and exhibition market is becoming a basis platform for the current interregional and international business and economy development. Nowadays, communication is an essential aspect of the event management, as it determines the successful achievement of the project goals. Well planned communications strategy facilitates the management process, increases event visibility and attracts customers. This book provides an example of the most important phases of the communications strategy drawn for the project event: professionally organised international exhibition in Mexico dedicated to space applications. In order to explore the possibilities and opportunities for the project promotion, the strategy is based on analysis of the external and internal environment, competition and target audience, and in the conclusion final recommendations on tools and channels are presented. This publication should be useful for the exhibition companies, event management teams, promotion and communication departments, sales managers and everyone involved in the event management business.

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Présentation de l'éditeur

The fast developing conference and exhibition market is becoming a basis platform for the current interregional and international business and economy development. Nowadays, communication is an essential aspect of the event management, as it determines the successful achievement of the project goals. Well planned communications strategy facilitates the management process, increases event visibility and attracts customers. This book provides an example of the most important phases of the communications strategy drawn for the project event: professionally organised international exhibition in Mexico dedicated to space applications. In order to explore the possibilities and opportunities for the project promotion, the strategy is based on analysis of the external and internal environment, competition and target audience, and in the conclusion final recommendations on tools and channels are presented. This publication should be useful for the exhibition companies, event management teams, promotion and communication departments, sales managers and everyone involved in the event management business.

Biographie de l'auteur

Anna Bezpalaya, BA in European Studies; studied international management and law at The Hague University of Applied Sciences, The Netherlands. International project manager and professional event organizer, Russia.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3848427869
ISBN 13 
9783848427864
Reliure
Broché
Nombre de pages
76
Coordonnées du fabricant
non disponible
Personne responsable
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