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The Customer Satisfaction on Debit Card: A case study on Standard Bank Limited,Khulna, Bangladesh - Couverture souple

Shindaini, Al Jamal Mustafa; Debnath, Tanmoy

 
9783848430345: The Customer Satisfaction on Debit Card: A case study on Standard Bank Limited,Khulna, Bangladesh
Couverture souple
ISBN 10 : 3848430347 ISBN 13 : 9783848430345
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

Contemporary business world is very much competitive and the success in the competition is achieved mainly through giving satisfaction to the ultimate consumer. In service oriented industry, it is very difficult to set a standard rule to satisfy customers. Several factors influence customer’s decision making to take the service from an organization. The banking industry is a service industry; it provides the customer various financial services. So a banking organization must be keen in identifying the factors which influence their decision in taking the financial service. Thus the bank also needs to know the perception and satisfaction level of the customers about their performance. The present study is about an analysis of the customers’ satisfaction on Debit Card of Standard Bank Limited, Khulna, Bangladesh.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Contemporary business world is very much competitive and the success in the competition is achieved mainly through giving satisfaction to the ultimate consumer. In service oriented industry, it is very difficult to set a standard rule to satisfy customers. Several factors influence customer’s decision making to take the service from an organization. The banking industry is a service industry; it provides the customer various financial services. So a banking organization must be keen in identifying the factors which influence their decision in taking the financial service. Thus the bank also needs to know the perception and satisfaction level of the customers about their performance. The present study is about an analysis of the customers’ satisfaction on Debit Card of Standard Bank Limited, Khulna, Bangladesh.

Biographie de l'auteur

Al Jamal Mustafa Shindaini has obtained his Masterand Graduate degree in Sociology from DhakaUniversity, Bangladesh in 2006 and 2004 respectively.He is working as a Lecturer of General Education inDepartment of Business Administration, NorthernUniversity Bangladesh (NUB). He is the convener ofNUB Press and Media Committee.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3848430347
ISBN 13 
9783848430345
Reliure
Broché
Nombre de pages
76
Coordonnées du fabricant
non disponible
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