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Designing Public Awareness Communication Campaign: Environmental Public Awareness Evaluation Research - Couverture souple

Okaka, Wilson

 
9783848435944: Designing Public Awareness Communication Campaign: Environmental Public Awareness Evaluation Research
Couverture souple
ISBN 10 : 3848435942 ISBN 13 : 9783848435944
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

'Designing Public Awareness Communication Campaign' provides 'best practice' approach to evaluation research for developing effective public awareness campaigns. Its five chapters cover introduction, literature review, methods, findings, and conclusions. The aims and objectives of the study were to: Identify the types of media communications used in the public campaigns. Assess the quality of the media messages received by the audiences. Establish the extent of audience exposure to the media messages. Investigate the audiences’ attitudes and behaviour change by campaigns. Discover the audiences’ participation in the public awareness campaigns.Evaluate the impacts of the messages in raising awareness on the audiences.The book practical for research and new project development, field work,donors, disciplinarians, NGOs, communicators, trainers, students, library information services, business managers, decision, & policy makers. The explains the main public awareness campaign issues that are related to: policy response to developing effective public awareness campaigns;audience demographics; research; campaign goals; evaluation process; levels of knowledge, awareness, & practice.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

'Designing Public Awareness Communication Campaign' provides 'best practice' approach to evaluation research for developing effective public awareness campaigns. Its five chapters cover introduction, literature review, methods, findings, and conclusions. The aims and objectives of the study were to: Identify the types of media communications used in the public campaigns. Assess the quality of the media messages received by the audiences. Establish the extent of audience exposure to the media messages. Investigate the audiences’ attitudes and behaviour change by campaigns. Discover the audiences’ participation in the public awareness campaigns.Evaluate the impacts of the messages in raising awareness on the audiences.The book practical for research and new project development, field work,donors, disciplinarians, NGOs, communicators, trainers, students, library information services, business managers, decision, & policy makers. The explains the main public awareness campaign issues that are related to: policy response to developing effective public awareness campaigns;audience demographics; research; campaign goals; evaluation process; levels of knowledge, awareness, & practice.

Biographie de l'auteur

Wilson Okaka is a Ugandan Lecturer/Adjunct Professor, who is dedicated to public policy awareness communication campaigns. His research interests include: curriculum evaluation, networking, renewable energy, environment, ICT, mass media, communication campaigns, gender equality, community outreach, human rights, and information society.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3848435942
ISBN 13 
9783848435944
Reliure
Broché
Nombre de pages
88
Coordonnées du fabricant
non disponible
Personne responsable
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