Consumers’ Perception on Online Repurchase Intention: Perspectives on Key Determinants - Couverture souple

Lee, Chai Har; Eze, Uchenna Cyril

 
9783848442690: Consumers’ Perception on Online Repurchase Intention: Perspectives on Key Determinants
Couverture souple
ISBN 10 : 3848442698 ISBN 13 : 9783848442690
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

This book provides a fascinating detail of consumers’ online repurchase behaviour and specific implications for policy, industry, and the academia. The 21st century has witnessed an exponential growth in global online social and business activities engendered by new technology applications, and consumers’ requirements. This book is the first account to profile a comprehensive assessment of Internet and online commerce development in Malaysia in relation to other regional countries such as Singapore, Japan, Korea, Hong Kong, Thailand, and Indonesia, and an empirical examination of consumers’ perception on online repurchase intentions using data from Malaysia. This book is insightful on the roles of Internet technology in online businesses; the perceptions of consumers on eight key determinants of consumers’ online repurchase behaviour, growth opportunities and challenges for online business.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book provides a fascinating detail of consumers’ online repurchase behaviour and specific implications for policy, industry, and the academia. The 21st century has witnessed an exponential growth in global online social and business activities engendered by new technology applications, and consumers’ requirements. This book is the first account to profile a comprehensive assessment of Internet and online commerce development in Malaysia in relation to other regional countries such as Singapore, Japan, Korea, Hong Kong, Thailand, and Indonesia, and an empirical examination of consumers’ perception on online repurchase intentions using data from Malaysia. This book is insightful on the roles of Internet technology in online businesses; the perceptions of consumers on eight key determinants of consumers’ online repurchase behaviour, growth opportunities and challenges for online business.

Biographie de l'auteur

Chai Har Lee holds MBA and is a Lecturer at Multimedia University, Malaysia. She has published peer-reviewed papers in international journals and conferences, such as Asia Pacific Journal of Marketing and Logistics, Global Conference in SME and Entrepreneurship (GCSME 2010), International Conference on Social Science and Humanity (ICSSH 2011).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3848442698
ISBN 13 
9783848442690
Reliure
Broché
Nombre de pages
140
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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info@krega-onlinehandel.de

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